Narrow search
Showing 1 - 10 of 585
Cover Image
Is eco-friendly unmanly? : the green-feminine stereotype and its effect on sustainable consumption
Brough, Aaron R.; Wilkie, James E. B.; Ma, Jingjing; … - In: Journal of consumer research : JCR ; an … 43 (2016) 4, pp. 567-582
Persistent link: https://www.econbiz.de/10011734552
Cover Image
Consumer responses to corporate social responsibility (CSR) contribution type
Hildebrand, Diogo; DeMotta, Yoshiko; Sen, Sankar; … - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 738-758
Persistent link: https://www.econbiz.de/10011780549
Cover Image
To profit or not to profit? : the role of greed perceptions in consumer support for social ventures
Lee, Saerom; Bolton, Lisa E.; Winterich, Karen Page - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 853-876
Persistent link: https://www.econbiz.de/10011780572
Cover Image
The recycled self : consumers' disposal decisions of identity-linked products
Trudel, Remi; Argo, Jennifer J.; Meng, Matthew D. - In: Journal of consumer research : JCR ; an … 43 (2016) 2, pp. 246-264
Persistent link: https://www.econbiz.de/10011550985
Cover Image
That's not how I remember it : willfully ignorant memory for ethical product attribute information
Walker Reczek, Rebecca; Irwin, Julie Richt; Zane, Daniel M. - In: Journal of consumer research : JCR ; an … 45 (2018) 1, pp. 185-207
Persistent link: https://www.econbiz.de/10011883891
Cover Image
Consumer evaluations of hybrid products
Rajagopal, Priyali; Burnkrant, Robert E. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 232-241
Persistent link: https://www.econbiz.de/10003880186
Cover Image
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei; Gorn, Gerald J.; Galli, Maria; … - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Cover Image
How does drug and supplement marketing affect a healthy lifestyle?
Bolton, Lisa E.; Reed, Americus, II; Volpp, Kevin G.; … - In: Journal of consumer research : JCR ; an … 34 (2007/08) 5, pp. 713-726
Persistent link: https://www.econbiz.de/10003724563
Cover Image
Goods donations increase charitable credit for low-warmth donors
Gershon, Rachel; Cryder, Cynthia - In: Journal of consumer research : JCR ; an … 45 (2018) 2, pp. 451-469
Persistent link: https://www.econbiz.de/10011900589
Cover Image
Doing poorly by doing good : corporate social responsibility and brand concepts
Torelli, Carlos J.; Monga, Alokparna Basu; Kaikati, … - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 949-963
Persistent link: https://www.econbiz.de/10009501079