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Beyond acculturation : multiculturalism and the institutional shaping of an ethnic consumer subject
Veresiu, Ela; Giesler, Markus - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 553-570
Persistent link: https://www.econbiz.de/10011929685
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Redefining home : how cultural distinctiveness affects the malleability of in-group boundaries and brand preferences
Torelli, Carlos J.; Ahluwalia, Rohini; Cheng, Shirley Y. Y. - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 44-61
Persistent link: https://www.econbiz.de/10011763790
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The contrasting effects of culture on consumer tolerance : interpersonal face and impersonal fate
Chan, Haksin; Wan, Lisa C.; Sin, Leo Y. M. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 292-304
Persistent link: https://www.econbiz.de/10003880196
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Feeling mixed but not torn : the moderating role of construal level in mixed emotions appeals
Jiewen Hong; Lee, Angela Y. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 456-472
Persistent link: https://www.econbiz.de/10008662502
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Consumer expectations and culture : the effect of belief in karma in India
Kopalle, Praveen K.; Lehmann, Donald R.; Farley, John U. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 251-263
Persistent link: https://www.econbiz.de/10003997845
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Does choice mean freedom and well‐being?
Markus, Hazel Rose; Schwartz, Barry - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 344-355
Persistent link: https://www.econbiz.de/10003997864
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Pleasurable surprises : a cross‐cultural study of consumer responses to unexpected incentives
Valenzuela, Ana; Mellers, Barbara A.; Strebel, Judi - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 792-805
Persistent link: https://www.econbiz.de/10003945116
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Who is the celebrity endorser? : cultural foundations of the endorsement process
McCracken, Grant David - In: Journal of consumer research : JCR ; an … 16 (1989) 3, pp. 310-321
Persistent link: https://www.econbiz.de/10001098567
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Social exclusion causes people to spend and consume strategically in the service of affiliation
Mead, Nicole L.; Baumeister, Roy F.; Stillman, Tyler F.; … - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 902-919
Persistent link: https://www.econbiz.de/10008856952
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Microcultural analysis of variation in sharing of causal reasoning about behavior
Sirsi, Ajay K. - In: Journal of consumer research : JCR ; an … 22 (1996) 4, pp. 345-372
Persistent link: https://www.econbiz.de/10001200095