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Consumer behaviour
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Janiszewski, Chris A.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
2,366
Journal of retailing and consumer services
2,018
NBER working paper series
1,106
Working paper / National Bureau of Economic Research, Inc.
961
NBER Working Paper
877
International journal of hospitality management
831
International journal of consumer studies
775
SpringerLink / Bücher
747
Psychology & marketing
725
The journal of brand management : an international journal
702
Management science : journal of the Institute for Operations Research and the Management Sciences
597
European journal of operational research : EJOR
582
The journal of product & brand management
526
Journal of marketing research : JMR
459
Tourism management : research, policies, practice
445
European journal of marketing : EJM
434
Asia Pacific journal of marketing and logistics
426
Journal of revenue and pricing management
404
Journal of travel and tourism marketing
395
Economics letters
387
Journal of marketing management : MM
386
Discussion paper / Centre for Economic Policy Research
382
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
382
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
378
Journal of marketing
375
Journal of retailing
372
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
International journal of production economics
358
Marketing letters : a journal of research in marketing
339
Journal of marketing communications
336
CESifo working papers
334
Journal of international consumer marketing
333
International journal of industrial organization
325
Journal of fashion marketing and management
322
Journal of the Academy of Marketing Science
320
Cogent business & management
319
International journal of retail & distribution management
315
Technological forecasting & social change : an international journal
309
Journal of consumer behaviour : an international research review
306
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ECONIS (ZBW)
615
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1
When
brand
logos describe the environment : design instability and the utility of safety-oriented products
Rahinel, Ryan
;
Nelson, Noelle M.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 478-496
Persistent link: https://www.econbiz.de/10011584263
Saved in:
2
Brand
-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
Saved in:
3
Out-of-category
brand
imitation : product categorization determines copycat evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Saved in:
4
Coke vs. Pepsi :
brand
compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
5
Does your company have the right logo? : how and why circular- and angular-logo shapes influence
brand
attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Saved in:
6
Performance
brand
placebos : how brands improve performance and consumers take the credit
Garvey, Aaron M.
;
Germann, Frank
;
Bolton, Lisa E.
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 931-951
Persistent link: https://www.econbiz.de/10011489874
Saved in:
7
The contingent nature of the symbolic associations of visual design elements : the case of
brand
logo frames
Fajardo, Tatiana M.
;
Zhang, Jiao
;
Tsiros, Michael
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
4
,
pp. 549-566
Persistent link: https://www.econbiz.de/10011734548
Saved in:
8
The effect of
brand
commitment on the evaluation of nonpreferred brands : a disconfirmation process
Raju, Sekar
;
Unnava, H. Rao
;
Montgomery, Nicole Votolato
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
5
,
pp. 851-863
Persistent link: https://www.econbiz.de/10003807433
Saved in:
9
Too exciting to fail, too sincere to succeed : the effects of
brand
personality on sensory disconfirmation
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011521911
Saved in:
10
Redefining home : how cultural distinctiveness affects the malleability of in-group boundaries and
brand
preferences
Torelli, Carlos J.
;
Ahluwalia, Rohini
;
Cheng, Shirley Y. Y.
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10011763790
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