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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Consumer behaviour
581
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581
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Janiszewski, Chris A.
11
Argo, Jennifer J.
8
Krishna, Aradhna
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Laran, Juliano
8
Shiv, Baba
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Wyer, Robert S.
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Sengupta, Jaideep
7
White, Katherine
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Bearden, William O.
6
Belk, Russell W.
6
Fishbach, Ayelet
6
Lichtenstein, Donald R.
6
Meyers-Levy, Joan
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Morales, Andrea C.
6
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6
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5
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5
Wang, Jing
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Zhang, Ying
5
Zhu, Rui Juliet
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Aaker, Jennifer
4
Ahluwalia, Rohini
4
Alba, Joseph W.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
2,330
Journal of retailing and consumer services
1,990
The Indian economic journal
1,272
The Indian journal of economics
1,174
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
1,065
Economic & political weekly : a Sameeksha Trust publ.
1,053
Finance India : the quarterly journal of Indian Institute of Finance
939
NBER working paper series
902
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
886
Working Papers / eSocialSciences
867
SpringerLink / Bücher
851
The Asian economic review : journal of the Indian Institute of Economics
799
International journal of consumer studies
777
International journal of hospitality management
771
Working paper / National Bureau of Economic Research, Inc.
757
Economic developments in India : quarterly update : analysis, reports, policy documents
741
Psychology & marketing
719
The journal of brand management : an international journal
703
NBER Working Paper
678
Indian journal of agricultural economics
664
Working paper
634
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
598
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
532
MPRA Paper
529
The journal of product & brand management
505
Economic affairs : quarterly journal of economics
501
Global business review
495
European Journal of Marketing
454
Asia Pacific journal of marketing and logistics
439
Discussion paper series / IZA
436
Journal of marketing research : JMR
432
European journal of marketing : EJM
418
Policy research working paper : WPS
410
International journal of Indian culture and business management
408
Journal of Consumer Marketing
403
Tourism management : research, policies, practice
403
Journal of travel and tourism marketing
392
Margin : quarterly journal of the National Council of Applied Economic Research
390
Management science : journal of the Institute for Operations Research and the Management Sciences
385
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ECONIS (ZBW)
611
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1
Does your company have the right logo? : how and why circular- and angular-logo shapes influence
brand
attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Saved in:
2
Performance
brand
placebos : how brands improve performance and consumers take the credit
Garvey, Aaron M.
;
Germann, Frank
;
Bolton, Lisa E.
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 931-951
Persistent link: https://www.econbiz.de/10011489874
Saved in:
3
When
brand
logos describe the environment : design instability and the utility of safety-oriented products
Rahinel, Ryan
;
Nelson, Noelle M.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 478-496
Persistent link: https://www.econbiz.de/10011584263
Saved in:
4
Coke vs. Pepsi :
brand
compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
5
Brand
-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
Saved in:
6
Out-of-category
brand
imitation : product categorization determines copycat evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Saved in:
7
Brand
tourists : how non-core users enhance the
brand
image by eliciting pride
Bellezza, Silvia
;
Keinan, Anat
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 397-417
Persistent link: https://www.econbiz.de/10010401128
Saved in:
8
The effect of
brand
commitment on the evaluation of nonpreferred brands : a disconfirmation process
Raju, Sekar
;
Unnava, H. Rao
;
Montgomery, Nicole Votolato
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
5
,
pp. 851-863
Persistent link: https://www.econbiz.de/10003807433
Saved in:
9
Too exciting to fail, too sincere to succeed : the effects of
brand
personality on sensory disconfirmation
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011521911
Saved in:
10
Brands as rivals : consumer pursuit of distinctiveness and the role of
brand
anthropomorphism
Puzakova, Marina
;
Aggarwal, Pankaj
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
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