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Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei; Gorn, Gerald J.; Galli, Maria; … - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
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Toward a theory of status consumption in less industrialized countries
Üstüner, Tuba; Holt, Douglas B. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10003982909
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Fooled by heteroscedastic randomness : local consistency breeds extremity in price-based quality inferences
Langhe, Bart de; Van Osselaer, Stijn M. J.; Puntoni, Stefano - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 978-994
Persistent link: https://www.econbiz.de/10010473333
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Asymmetries in the sequential learning of brand associations : implications for the early entrant advantage
Cunha, Marcus; Laran, Juliano - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 788-799
Persistent link: https://www.econbiz.de/10003807419
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The effect of brand commitment on the evaluation of nonpreferred brands : a disconfirmation process
Raju, Sekar; Unnava, H. Rao; Montgomery, Nicole Votolato - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 851-863
Persistent link: https://www.econbiz.de/10003807433
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Brand public
Arvidsson, Adam; Caliandro, Alessandro - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
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Performance brand placebos : how brands improve performance and consumers take the credit
Garvey, Aaron M.; Germann, Frank; Bolton, Lisa E. - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 931-951
Persistent link: https://www.econbiz.de/10011489874
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Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory disconfirmation
Sundar, Aparna; Noseworthy, Theodore J. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 44-67
Persistent link: https://www.econbiz.de/10011521911
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Branding disaster : reestablishing trust through the ideological containment of systemic risk anxieties
Humphreys, Ashlee; Thompson, Craig J. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 877-910
Persistent link: https://www.econbiz.de/10010473346
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Subtle signals of inconspicuous consumption
Berger, Jonah; Ward, Morgan - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 555-569
Persistent link: https://www.econbiz.de/10008747745