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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Consumer behaviour
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Janiszewski, Chris A.
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Shiv, Baba
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Dahl, Darren W.
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Alba, Joseph W.
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Bolton, Lisa E.
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Chattopadhyay, Amitava
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
2,312
Journal of retailing and consumer services
1,976
SpringerLink / Bücher
951
European Journal of Marketing
843
International journal of consumer studies
782
International journal of hospitality management
773
Psychology & marketing
694
The journal of brand management : an international journal
654
NBER working paper series
538
The journal of product & brand management
499
Journal of Consumer Marketing
470
European journal of marketing : EJM
466
Working paper / National Bureau of Economic Research, Inc.
457
Asia Pacific journal of marketing and logistics
423
Journal of marketing management : MM
421
Management science : journal of the Institute for Operations Research and the Management Sciences
402
NBER Working Paper
399
Journal of marketing research : JMR
388
Journal of marketing
381
Journal of the Academy of Marketing Science
366
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
361
Marketing Intelligence & Planning
361
Journal of travel and tourism marketing
357
Journal of Product & Brand Management
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Tourism management : research, policies, practice
345
Journal of marketing communications
337
Journal of international consumer marketing
332
Journal of retailing
331
Marketing letters : a journal of research in marketing
326
Cogent business & management
323
Marketing intelligence & planning
322
Journal of fashion marketing and management
319
International journal of retail & distribution management
316
Industrial marketing management : the international journal for industrial and high-tech firms
314
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
310
International Journal of Retail & Distribution Management
303
Journal of business ethics : JOBE
300
The journal of consumer marketing
299
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ECONIS (ZBW)
590
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1
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Saved in:
2
Toward a theory of status consumption in less industrialized countries
Üstüner, Tuba
;
Holt, Douglas B.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10003982909
Saved in:
3
Fooled by heteroscedastic randomness : local consistency breeds extremity in price-based quality inferences
Langhe, Bart de
;
Van Osselaer, Stijn M. J.
;
Puntoni, Stefano
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 978-994
Persistent link: https://www.econbiz.de/10010473333
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4
Asymmetries in the sequential learning of brand associations : implications for the early entrant advantage
Cunha, Marcus
;
Laran, Juliano
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
5
,
pp. 788-799
Persistent link: https://www.econbiz.de/10003807419
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5
The effect of brand commitment on the evaluation of nonpreferred brands : a disconfirmation process
Raju, Sekar
;
Unnava, H. Rao
;
Montgomery, Nicole Votolato
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
5
,
pp. 851-863
Persistent link: https://www.econbiz.de/10003807433
Saved in:
6
Brand public
Arvidsson, Adam
;
Caliandro, Alessandro
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
Saved in:
7
Performance brand placebos : how brands improve performance and consumers take the credit
Garvey, Aaron M.
;
Germann, Frank
;
Bolton, Lisa E.
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 931-951
Persistent link: https://www.econbiz.de/10011489874
Saved in:
8
Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory disconfirmation
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011521911
Saved in:
9
Branding disaster : reestablishing trust through the ideological containment of systemic risk anxieties
Humphreys, Ashlee
;
Thompson, Craig J.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 877-910
Persistent link: https://www.econbiz.de/10010473346
Saved in:
10
Subtle signals of inconspicuous consumption
Berger, Jonah
;
Ward, Morgan
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 555-569
Persistent link: https://www.econbiz.de/10008747745
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