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Machine talk : how verbal embodiment in conversational AI shapes consumer-brand relationships
Bergner, Anouk Samantha; Hildebrand, Christian; Häubl, … - In: Journal of consumer research : JCR ; an … 50 (2023) 4, pp. 742-764
Persistent link: https://www.econbiz.de/10014444198
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How verb tense shapes persuasion
Packard, Grant; Berger, Jonah; Boghrati, Reihane - In: Journal of consumer research : JCR ; an … 50 (2023) 3, pp. 645-660
Persistent link: https://www.econbiz.de/10014391417
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Wordify : a tool for discovering and differentiating consumer vocabularies
Hovy, Dirk; Melumad, Shiri; Inman, J. Jeffrey - In: Journal of consumer research : JCR ; an … 48 (2021) 3, pp. 394-414
Persistent link: https://www.econbiz.de/10012654881
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What makes content engaging? : how emotional dynamics shape success
Berger, Jonah; Kim, Yoon Duk; Meyer, Robert J. - In: Journal of consumer research : JCR ; an … 48 (2021) 2, pp. 235-250
Persistent link: https://www.econbiz.de/10012620033
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Automation assemblages in the Internet of Things : discovering qualitative practices at the boundaries of quantitative change
Novak, Thomas P.; Hoffman, Donna L. - In: Journal of consumer research : JCR ; an … 49 (2023) 5, pp. 811-837
Persistent link: https://www.econbiz.de/10013542027
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Influencer-generated reference groups
Lee, Jeffrey K.; Junqué de Fortuny, Enric - In: Journal of consumer research : JCR ; an … 49 (2022) 1, pp. 25-45
Persistent link: https://www.econbiz.de/10013253554