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~isPartOf:"Journal of current issues and research in advertising"
~subject:"Consumer behaviour"
~subject:"Emotion"
~subject:"Theorie"
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Consumer behaviour
Emotion
Theorie
Advertising
46
Werbung
46
Advertising effects
23
Werbewirkung
23
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18
Internet marketing
12
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Pittman, Matthew
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Wen, Taylor Jing
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Buteau, Emily
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Journal of current issues and research in advertising
International journal of advertising : the review of marketing communications
127
Journal of business research : JBR
111
Journal of marketing communications
105
International journal of advertising : the quarterly review of marketing communications
76
Journal of advertising research
75
Journal of promotion management : innovations in planning and applied research
48
Journal of promotion management : JPM
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Journal of advertising : official publication of the American Academy of Advertising
44
Journal of retailing and consumer services
44
Journal of advertising
43
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
40
International journal of industrial organization
39
NBER working paper series
34
Discussion paper / Centre for Economic Policy Research
32
Journal of Consumer Marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Working paper / National Bureau of Economic Research, Inc.
32
NBER Working Paper
31
SpringerLink / Bücher
30
CESifo working papers
28
European journal of operational research : EJOR
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
European journal of marketing : EJM
26
Journal of current issues and research in advertising : JCIRA
25
Health marketing quarterly
24
Journal of marketing research : JMR
24
Lecture notes in economics and mathematical systems : LNEMS
22
Marketing letters : a journal of research in marketing
21
Asia Pacific journal of marketing and logistics
20
Europäische Hochschulschriften / 5
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
European Journal of Marketing
19
Journal of international consumer marketing
19
Economics letters
18
Journal of marketing
18
Marketing : ZFP ; journal of research and management
18
The journal of consumer marketing
18
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ECONIS (ZBW)
19
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1
Empowering emotion : the driving force of share and purchase intentions in viral
advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
2
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
3
Green
advertising
on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
4
Changing attitudes on social media : effects of fear and information in green
advertising
on non-green consumers
Pittman, Matthew
;
Read, Glenna L.
;
Chen, Jie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
Saved in:
5
Does "inspiration porn" inspire? : how disability and challenge impact attitudinal evaluations of
advertising
Shelton, Summer S.
;
Waddell, T. Franklin
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 258-276
Persistent link: https://www.econbiz.de/10012623605
Saved in:
6
The role of gender ideology in consumers' reception of ads featuring stay-at-home dads
Gangadharbatla, Harsha
;
Khedekar, Deepti
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10012483549
Saved in:
7
Comparing visual attention allocated to thematic, attribute and benefit sentences in
advertising
copy blocks : an eye tracking approach
Meeds, Robert
;
Farnall, Olan
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10012242948
Saved in:
8
Exploring
advertising
equity in fashion
advertising
Hess, Brooklyn
;
Phillips, Barbara J.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10012242975
Saved in:
9
Demystifying novelty effects : an analysis of consumer responses to YouTube videos featuring augmented reality out-of-home
advertising
campaigns
Feng, Yang
;
Xie, Quan
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10012243105
Saved in:
10
Consumer response to selfies in advertisements : visual rhetoric for the Me Me Me Generation
Holiday, Steven
;
Loof, Travis
;
Cummins, R. Glenn
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 123-146
Persistent link: https://www.econbiz.de/10012243112
Saved in:
1
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