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Digital body disturbances in advertising : attraction or repulsion?
Callister, Mark; Stern, Lesa A.; John, Kevin K.; … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012821763
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Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing; Choi, Chang-Won; Wu, Linwan; Morris, … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
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Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae; Ryu, Sann; Lee, Joonghwa; Chaung, Un-Chae; … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
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Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew; Oeldorf-Hirsch, Anne; Brannan, Ashley - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
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It's time for TGA : truly good advertising
Dahlén, Micael - In: Journal of current issues and research in advertising 42 (2021) 2, pp. 123-131
Persistent link: https://www.econbiz.de/10012582503
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Truly bad advertising : the badder, the better
Brown, Stephen - In: Journal of current issues and research in advertising 42 (2021) 2, pp. 132-137
Persistent link: https://www.econbiz.de/10012582505
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Changing attitudes on social media : effects of fear and information in green advertising on non-green consumers
Pittman, Matthew; Read, Glenna L.; Chen, Jie - In: Journal of current issues and research in advertising 42 (2021) 2, pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
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Insights about the ethical and moral state of advertising practitioners
Richardson-Greenfield, Pam; La Ferle, Carrie - In: Journal of current issues and research in advertising 42 (2021) 2, pp. 197-213
Persistent link: https://www.econbiz.de/10012582522
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Does "inspiration porn" inspire? : how disability and challenge impact attitudinal evaluations of advertising
Shelton, Summer S.; Waddell, T. Franklin - In: Journal of current issues and research in advertising 42 (2021) 3, pp. 258-276
Persistent link: https://www.econbiz.de/10012623605
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Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media advertising
Fox, Alexa K.; Stafford, Marla Royne - In: Journal of current issues and research in advertising 42 (2021) 3, pp. 294-309
Persistent link: https://www.econbiz.de/10012623610