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Comparing visual attention allocated to thematic, attribute and benefit sentences in advertising copy blocks : an eye tracking approach
Meeds, Robert; Farnall, Olan - In: Journal of current issues and research in advertising 39 (2018) 2, pp. 101-119
Persistent link: https://www.econbiz.de/10012242948
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Exploring advertising equity in fashion advertising
Hess, Brooklyn; Phillips, Barbara J. - In: Journal of current issues and research in advertising 39 (2018) 2, pp. 192-205
Persistent link: https://www.econbiz.de/10012242975
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Demystifying novelty effects : an analysis of consumer responses to YouTube videos featuring augmented reality out-of-home advertising campaigns
Feng, Yang; Xie, Quan - In: Journal of current issues and research in advertising 40 (2019) 1, pp. 36-53
Persistent link: https://www.econbiz.de/10012243105
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Consumer response to selfies in advertisements : visual rhetoric for the Me Me Me Generation
Holiday, Steven; Loof, Travis; Cummins, R. Glenn; … - In: Journal of current issues and research in advertising 40 (2019) 2, pp. 123-146
Persistent link: https://www.econbiz.de/10012243112
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Advertising in a quantified world : a proposed model of consumer trust, attitude toward personalized advertising and outcome expectancies
Brinson, Nancy H.; Eastin, Matthew S.; Bright, Laura F. - In: Journal of current issues and research in advertising 40 (2019) 1, pp. 54-72
Persistent link: https://www.econbiz.de/10012243113
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Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 252-273
Persistent link: https://www.econbiz.de/10014454749
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Privacy concerns matter, knowledge does not : investigating effects of online behavioral advertising among Chinese and dutch adults
Zhang, Dong; Voorveld, Hilde; Boerman, Sophie C. - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 392-410
Persistent link: https://www.econbiz.de/10014416051
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Changing attitudes on social media : effects of fear and information in green advertising on non-green consumers
Pittman, Matthew; Read, Glenna L.; Chen, Jie - In: Journal of current issues and research in advertising 42 (2021) 2, pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
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Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing; Choi, Chang-Won; Wu, Linwan; Morris, … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
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Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae; Ryu, Sann; Lee, Joonghwa; Chaung, Un-Chae; … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 68-89
Persistent link: https://www.econbiz.de/10012821766