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~isPartOf:"Journal of current issues and research in advertising"
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Journal of current issues and research in advertising
Journal of current issues and research in advertising : JCIRA
9
Journal of advertising : official publication of the American Academy of Advertising
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7
International journal of advertising : the quarterly review of marketing communications
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Consumer Sense Making of Political Front Group Messages
Haley, Eric John
- In:
Journal of current issues and research in advertising
41
(
2020
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012245043
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2
Brand manager sensemaking : cognitive frames in the digital media environment
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 26-46
Persistent link: https://www.econbiz.de/10012821764
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3
What do we know about political advertising? : not much! : political persuasion knowledge and advertising skepticism in the United States
Nelson, Michelle R.
;
Ham, Chang-Dae
;
Haley, Eric John
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012695155
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4
How pro-social purpose agencies define themselves and their value : an emerging business model in the advertising-agency world
LaVoi, Samantha
;
Haley, Eric John
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 372-390
Persistent link: https://www.econbiz.de/10012695162
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5
Achieving strategic digital integration : views from experienced New York City advertising agency professionals
Childers, Courntey Carpenter
;
Haley, Eric John
; …
- In:
Journal of current issues and research in advertising
39
(
2018
)
3
,
pp. 244-265
Persistent link: https://www.econbiz.de/10012243071
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6
Communicating with college student nondrinkers : using the six-segment message strategy wheel to create advertising messages that resonate
Wolburg, Joyce M.
;
Haley, Eric John
- In:
Journal of current issues and research in advertising
45
(
2024
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10014514645
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7
Exploring anti-Asian racism activism on twitter during the early era of COVID-19 hate crimes : implications for marketers' social purpose communication strategy
Lee, Yoon-Joo
;
Haley, Eric John
;
Shang, Yuanyuan
- In:
Journal of current issues and research in advertising
45
(
2024
)
1
,
pp. 88-111
Persistent link: https://www.econbiz.de/10014514652
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8
Vertical individualism as a motivating factor in perceiving CSR advertising for East Asian markets : Korea and China
Lee, Yoon-Joo
;
Chen, Huan
;
Haley, Eric John
- In:
Journal of current issues and research in advertising
44
(
2023
)
4
,
pp. 517-541
Persistent link: https://www.econbiz.de/10014444784
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