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Advertising
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Journal of current issues and research in advertising
Journal of advertising research
256
International journal of advertising : the review of marketing communications
242
International journal of advertising : the quarterly review of marketing communications
197
Journal of advertising
188
Journal of business research : JBR
185
Journal of advertising : official publication of the American Academy of Advertising
177
Journal of marketing communications
164
Marketing science
118
NBER working paper series
116
NBER Working Paper
96
Working paper / National Bureau of Economic Research, Inc.
91
Journal of promotion management : JPM
88
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Journal of marketing
74
Journal of historical research in marketing
73
European journal of operational research : EJOR
71
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
69
European journal of marketing : EJM
67
Journal of marketing research : JMR
67
Journal of current issues and research in advertising : JCIRA
66
International journal of internet marketing and advertising : IJIMA
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Psychology & marketing
58
Health marketing quarterly
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
54
SpringerLink / Bücher
52
Marketing : ZFP ; journal of research and management
47
Applied economics
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
39
Journal of business ethics : JOBE
37
Journal of global marketing
36
Journal of health economics
36
Marketing letters : a journal of research in marketing
35
Advertising theory
34
CESifo working papers
34
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ECONIS (ZBW)
57
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1
It's time for TGA : truly good advertising
Dahlén, Micael
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 123-131
Persistent link: https://www.econbiz.de/10012582503
Saved in:
2
Truly bad advertising : the badder, the better
Brown, Stephen
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 132-137
Persistent link: https://www.econbiz.de/10012582505
Saved in:
3
Changing attitudes on social media : effects of fear and information in green advertising on non-green consumers
Pittman, Matthew
;
Read, Glenna L.
;
Chen, Jie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
Saved in:
4
Insights about the ethical and moral state of advertising practitioners
Richardson-Greenfield, Pam
;
La Ferle, Carrie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 197-213
Persistent link: https://www.econbiz.de/10012582522
Saved in:
5
Devil or angel on my shoulder? : vice and virtue in advertising
2021
Persistent link: https://www.econbiz.de/10012582562
Saved in:
6
Does "inspiration porn" inspire? : how disability and challenge impact attitudinal evaluations of advertising
Shelton, Summer S.
;
Waddell, T. Franklin
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 258-276
Persistent link: https://www.econbiz.de/10012623605
Saved in:
7
Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media advertising
Fox, Alexa K.
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 294-309
Persistent link: https://www.econbiz.de/10012623610
Saved in:
8
Digital body disturbances in advertising : attraction or repulsion?
Callister, Mark
;
Stern, Lesa A.
;
John, Kevin K.
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012821763
Saved in:
9
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
10
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
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