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Brand manager sensemaking : cognitive frames in the digital media environment
Milfeld, Tyler; Haley, Eric John - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 26-46
Persistent link: https://www.econbiz.de/10012821764
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Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew; Oeldorf-Hirsch, Anne; Brannan, Ashley - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
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Brand authenticity and strategic response to crises : symbolic effects of donation type on purchase intent and digital engagement
Pittman, Matthew; Sheehan, Kim Bartel - In: Journal of current issues and research in advertising 42 (2021) 3, pp. 215-235
Persistent link: https://www.econbiz.de/10012623602
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Influencer marketing between mothers : the impact of disclosure and visual brand promotion
Holiday, Steven; Densley, Rebecca L.; Norman, Mary S. - In: Journal of current issues and research in advertising 42 (2021) 3, pp. 236-257
Persistent link: https://www.econbiz.de/10012623603
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Spillover effects of brand safety violations in social media
Lee, Chunsik; Kim, Junga; Lim, Joon Soo - In: Journal of current issues and research in advertising 42 (2021) 4, pp. 354-371
Persistent link: https://www.econbiz.de/10012695160
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Establishing a factor model for aesthetic preference for visual complexity of brand logo
Wang, Zongyuan; Duff, Brittany R. L.; Clayton, Russell B. - In: Journal of current issues and research in advertising 39 (2018) 1, pp. 83-100
Persistent link: https://www.econbiz.de/10012242906
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The role of consumer affect on visual social networking sites : how consumers build brand relationships
Bashir, Aqsa; Wen, Jing; Kim, Eunice; Morris, Jon D. - In: Journal of current issues and research in advertising 39 (2018) 2, pp. 178-191
Persistent link: https://www.econbiz.de/10012242967
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What makes Facebook brand posts engaging? : a content analysis of Facebook brand post text that increases shares, likes, and comments to influence organic viral reach
Quesenberry, Keith A.; Coolsen, Michael K. - In: Journal of current issues and research in advertising 40 (2019) 3, pp. 229-244
Persistent link: https://www.econbiz.de/10012243129
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Do celebrity endorsements benefit familiar luxury brands? : a perspective from social adaptation theory
Park, Sun-Young; Yim, Mark Yi-Cheon - In: Journal of current issues and research in advertising 41 (2020) 1, pp. 20-35
Persistent link: https://www.econbiz.de/10012244980
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Who, moi? : exploring the fit between celebrity spokescharacters and luxury brands
Sheehan, Kim Bartel - In: Journal of current issues and research in advertising 41 (2020) 2, pp. 144-159
Persistent link: https://www.econbiz.de/10012245033