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~isPartOf:"Journal of current issues and research in advertising"
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Advertising
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Journal of current issues and research in advertising
Journal of advertising research
218
International journal of advertising : the review of marketing communications
215
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
Journal of business research : JBR
175
Journal of advertising : official publication of the American Academy of Advertising
170
Working paper / National Bureau of Economic Research, Inc.
170
NBER working paper series
154
Journal of marketing communications
152
European Journal of Marketing
143
Discussion paper / Centre for Economic Policy Research
137
Journal of Consumer Marketing
136
NBER Working Paper
133
Finance and Economics Discussion Series
115
Marketing Science
101
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
International Finance Discussion Papers
88
SpringerLink / Bücher
88
Journal of promotion management : JPM
85
Young Consumers
83
MPRA Paper
81
CEPAL review
78
Working Papers / eSocialSciences
77
Journal of historical research in marketing
73
Management science : journal of the Institute for Operations Research and the Management Sciences
73
Working Papers in Applied Economic Theory
72
Journal of retailing and consumer services
70
European journal of operational research : EJOR
69
IMF Working Papers
69
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
Strategic Direction
63
International Marketing Review
60
Europäische Hochschulschriften / 5
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
CESifo working papers
58
Psychology & marketing
58
International journal of internet marketing and advertising : IJIMA
57
Journal of Product & Brand Management
57
Working Paper Series / Federal Reserve Bank of San Francisco
57
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ECONIS (ZBW)
46
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1
Digital body disturbances in
advertising
: attraction or repulsion?
Callister, Mark
;
Stern, Lesa A.
;
John, Kevin K.
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012821763
Saved in:
2
Empowering emotion : the driving force of share and purchase intentions in viral
advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
3
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
4
Green
advertising
on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
5
It's time for TGA : truly good
advertising
Dahlén, Micael
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 123-131
Persistent link: https://www.econbiz.de/10012582503
Saved in:
6
Truly bad
advertising
: the badder, the better
Brown, Stephen
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 132-137
Persistent link: https://www.econbiz.de/10012582505
Saved in:
7
Changing attitudes on social media : effects of fear and information in green
advertising
on non-green consumers
Pittman, Matthew
;
Read, Glenna L.
;
Chen, Jie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
Saved in:
8
Insights about the ethical and moral state of
advertising
practitioners
Richardson-Greenfield, Pam
;
La Ferle, Carrie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 197-213
Persistent link: https://www.econbiz.de/10012582522
Saved in:
9
Does "inspiration porn" inspire? : how disability and challenge impact attitudinal evaluations of
advertising
Shelton, Summer S.
;
Waddell, T. Franklin
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 258-276
Persistent link: https://www.econbiz.de/10012623605
Saved in:
10
Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media
advertising
Fox, Alexa K.
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 294-309
Persistent link: https://www.econbiz.de/10012623610
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