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~isPartOf:"Journal of current issues and research in advertising"
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Advertising effects
37
Werbewirkung
37
Advertising
23
Werbung
23
Consumer behaviour
22
Konsumentenverhalten
22
Internet marketing
12
Online-Marketing
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Social web
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Corporate disclosure
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Public relations
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Advertising planning
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Coronavirus
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Betrug
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Beziehungsmarketing
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Wen, Taylor Jing
3
Holiday, Steven
2
Phillips, Barbara J.
2
Pittman, Matthew
2
Rodgers, Shelly
2
Ahn, Hoyoung
1
Bae, Mikyeung
1
Belobrovkina, Evgeniia
1
Ben Saad, Sihem
1
Bennett, Delancy
1
Brannan, Ashley
1
Bright, Laura F.
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Brinson, Nancy H.
1
Buteau, Emily
1
Callister, Mark
1
Carr, Caleb T.
1
Chan, Terri H.
1
Chau, Bolton K. H
1
Chaung, Un-Chae
1
Chen, Jie
1
Chen, Weiyue
1
Choi, Chang-Won
1
Chuan, Ching-Hua
1
Chung, Yoo Jin
1
Cummins, R. Glenn
1
Davtyan, Davit
1
Densley, Rebecca L.
1
Diamond, William
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Diehl, Sandra
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Dörnyei, Krisztina Rita
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Eastin, Matthew S.
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Evans, Nathaniel J.
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Feng, Yang
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Gangadharbatla, Harsha
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Gulas, Charles S.
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Haikel-Elsabeh, Marie
1
Ham, Chang-Dae
1
Hayes, Rebecca A.
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Hess, Brooklyn
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Hong, Ji Mi
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Journal of current issues and research in advertising
Journal of advertising research
315
Journal of advertising : official publication of the American Academy of Advertising
262
Journal of business research : JBR
243
International journal of advertising : the quarterly review of marketing communications
226
International journal of advertising : the review of marketing communications
204
Journal of marketing communications
202
Psychology & marketing
165
Journal of promotion management : JPM
124
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
SpringerLink / Bücher
93
Journal of retailing and consumer services
90
Journal of promotion management : innovations in planning and applied research
84
Journal of economic psychology : research in economic psychology and behavioral economics
80
Journal of marketing research : JMR
76
European journal of marketing : EJM
73
International journal of internet marketing and advertising : IJIMA
73
Journal of consumer research : JCR ; an interdisciplinary bimonthly
68
Marketing letters : a journal of research in marketing
65
Journal of current issues and research in advertising : JCIRA
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Marketing : ZFP ; journal of research and management
57
Health marketing quarterly
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Young consumers : insight and ideas for responsible marketers
43
Journal of marketing
42
International journal of hospitality management
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Marketing intelligence & planning
40
The journal of brand management : an international journal
40
The journal of product & brand management
40
Springer eBook Collection
39
Asia Pacific journal of marketing and logistics
38
Tourism management : research, policies, practice
38
Journal of the Academy of Marketing Science
36
NBER working paper series
36
Journal of global marketing
35
Management science : journal of the Institute for Operations Research and the Management Sciences
34
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ECONIS (ZBW)
38
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1
Are "well-told" stories of cancer worn out? : insights on persuasion characteristics used in cancer narrative PSAs
Rodgers, Shelly
;
Stemmle, Jon
- In:
Journal of current issues and research in advertising
41
(
2020
)
3
,
pp. 257-283
Persistent link: https://www.econbiz.de/10012289870
Saved in:
2
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
3
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
4
Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
5
Marketing professionals' views on online advertising fraud
Dörnyei, Krisztina Rita
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 156-174
Persistent link: https://www.econbiz.de/10012582508
Saved in:
6
Changing attitudes on social media : effects of fear and information in green advertising on non-green consumers
Pittman, Matthew
;
Read, Glenna L.
;
Chen, Jie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
Saved in:
7
Influencer marketing between mothers : the impact of disclosure and visual brand promotion
Holiday, Steven
;
Densley, Rebecca L.
;
Norman, Mary S.
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 236-257
Persistent link: https://www.econbiz.de/10012623603
Saved in:
8
Does "inspiration porn" inspire? : how disability and challenge impact attitudinal evaluations of advertising
Shelton, Summer S.
;
Waddell, T. Franklin
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 258-276
Persistent link: https://www.econbiz.de/10012623605
Saved in:
9
The effect of sponsorship disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
10
Covid-19 and advertising : the case for a paradigm shift
Gangadharbatla, Harsha
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483542
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