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~isPartOf:"Journal of current issues and research in advertising"
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Advertising
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Journal of current issues and research in advertising
CEPR Discussion Papers
414
MPRA Paper
366
CESifo Working Paper
337
CESifo working papers
253
CESifo Working Paper Series
246
Journal of advertising research
216
International journal of advertising : the review of marketing communications
215
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
NBER Working Papers
160
Journal of marketing communications
152
European Journal of Marketing
142
Journal of Consumer Marketing
136
Working Paper
130
CORE Discussion Papers
119
ISER Discussion Paper
111
ZEW Discussion Papers
111
Working paper
107
NBER working paper series
101
Working Papers / NET Institute
99
Tinbergen Institute Discussion Paper
94
DICE discussion paper
92
Quaderni - Working Paper DSE
92
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
92
Tinbergen Institute Discussion Papers
92
DICE Discussion Paper
89
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
International Journal of Industrial Organization
85
Journal of promotion management : JPM
85
Discussion paper / Tinbergen Institute
83
Industrial Organization
83
Young Consumers
83
IZA Discussion Papers
82
IFN Working Paper
81
ERIM Report Series Research in Management
79
NET Institute Working Paper
74
Economics Letters
71
Journal of historical research in marketing
71
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ECONIS (ZBW)
46
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1
Digital body disturbances in
advertising
: attraction or repulsion?
Callister, Mark
;
Stern, Lesa A.
;
John, Kevin K.
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012821763
Saved in:
2
Empowering emotion : the driving force of share and purchase intentions in viral
advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
3
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
4
Green
advertising
on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
5
It's time for TGA : truly good
advertising
Dahlén, Micael
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 123-131
Persistent link: https://www.econbiz.de/10012582503
Saved in:
6
Truly bad
advertising
: the badder, the better
Brown, Stephen
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 132-137
Persistent link: https://www.econbiz.de/10012582505
Saved in:
7
Changing attitudes on social media : effects of fear and information in green
advertising
on non-green consumers
Pittman, Matthew
;
Read, Glenna L.
;
Chen, Jie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
Saved in:
8
Insights about the ethical and moral state of
advertising
practitioners
Richardson-Greenfield, Pam
;
La Ferle, Carrie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 197-213
Persistent link: https://www.econbiz.de/10012582522
Saved in:
9
Does "inspiration porn" inspire? : how disability and challenge impact attitudinal evaluations of
advertising
Shelton, Summer S.
;
Waddell, T. Franklin
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 258-276
Persistent link: https://www.econbiz.de/10012623605
Saved in:
10
Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media
advertising
Fox, Alexa K.
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 294-309
Persistent link: https://www.econbiz.de/10012623610
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