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~isPartOf:"Journal of current issues and research in advertising"
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Advertising
46
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Belobrovkina, Evgeniia
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Journal of current issues and research in advertising
Journal of advertising research
259
International journal of advertising : the review of marketing communications
215
Journal of business research : JBR
196
International journal of advertising : the quarterly review of marketing communications
192
Journal of advertising
192
Journal of advertising : official publication of the American Academy of Advertising
178
Journal of marketing communications
156
Revista de ciencias económicas
144
European Journal of Marketing
142
Journal of Consumer Marketing
138
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Journal of promotion management : JPM
86
Young Consumers
83
Journal of historical research in marketing
76
Journal of marketing
76
European journal of operational research : EJOR
74
European journal of marketing : EJM
73
Marketing Science
69
Journal of marketing research : JMR
68
Journal of promotion management : innovations in planning and applied research
66
International journal of internet marketing and advertising : IJIMA
63
Journal of retailing and consumer services
62
NBER working paper series
62
International Marketing Review
59
SpringerLink / Bücher
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Psychology & marketing
58
Strategic Direction
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
International journal of industrial organization
55
Serie "Comentarios sobre asuntos económicos"
55
Journal of Product & Brand Management
54
Revista de ciencias sociales
54
Journal of current issues and research in advertising : JCIRA
52
Documentos de trabajo / Instituto de Investigaciones en Ciencias Económicas, Universidad de Costa Rica
50
Health marketing quarterly
49
NBER Working Paper
49
Working paper / National Bureau of Economic Research, Inc.
48
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ECONIS (ZBW)
48
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1
Managing change and finding identity : a grounded analysis of
advertising
agency leadership
Patwardhan, Padmini
;
Habib, Sabrina
;
Patwardhan, Hemant
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012243135
Saved in:
2
Creativity in
advertising
: how to test for highly creative individuals, how to generate alternative creative ideas, and how to pretest them
Rossiter, John R.
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10013358818
Saved in:
3
New
advertising
agency roles in the ever-expanding media landscape
Windels, Kasey
;
Stuhlfaut, Mark
- In:
Journal of current issues and research in advertising
39
(
2018
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10012243063
Saved in:
4
Achieving strategic digital integration : views from experienced New York City
advertising
agency professionals
Childers, Courntey Carpenter
;
Haley, Eric John
; …
- In:
Journal of current issues and research in advertising
39
(
2018
)
3
,
pp. 244-265
Persistent link: https://www.econbiz.de/10012243071
Saved in:
5
Digital body disturbances in
advertising
: attraction or repulsion?
Callister, Mark
;
Stern, Lesa A.
;
John, Kevin K.
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012821763
Saved in:
6
Empowering emotion : the driving force of share and purchase intentions in viral
advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
7
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
8
Green
advertising
on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
9
It's time for TGA : truly good
advertising
Dahlén, Micael
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 123-131
Persistent link: https://www.econbiz.de/10012582503
Saved in:
10
Truly bad
advertising
: the badder, the better
Brown, Stephen
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 132-137
Persistent link: https://www.econbiz.de/10012582505
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