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Culture and health persuasion : differences between Koreans and Americans
Yoon, Sukki; Lalwani, Ashok K.; Vargas, Patrick T.; … - In: Journal of current issues and research in advertising 42 (2021) 1, pp. 83-101
Persistent link: https://www.econbiz.de/10012483553
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Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia; Diehl, Sandra; Taylor, Charles Raymond; … - In: Journal of current issues and research in advertising 43 (2022) 4, pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
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Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness
Lou, Chen; Taylor, Charles Robert; Zhou, Xuan - In: Journal of current issues and research in advertising 44 (2023) 1, pp. 60-87
Persistent link: https://www.econbiz.de/10014234467