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Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media advertising
Fox, Alexa K.; Stafford, Marla Royne - In: Journal of current issues and research in advertising 42 (2021) 3, pp. 294-309
Persistent link: https://www.econbiz.de/10012623610
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The effectiveness of guilt and shame ad appeals in social marketing : the role of regulatory focus
Pounders, Kathrynn; Lee, Seungae; Stafford, Marla Royne - In: Journal of current issues and research in advertising 39 (2018) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10012242890
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Interracial couples in ads : do consumers' gender and racial differences affect their reactions?
Bhat, Subodh; Myers, Susan Wesson; Stafford, Marla Royne - In: Journal of current issues and research in advertising 39 (2018) 2, pp. 160-177
Persistent link: https://www.econbiz.de/10012242962
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The influence of temporal frame on guilt and shame appeals
Pounders, Kathrynn R.; Stafford, Marla Royne; Lee, Seungae - In: Journal of current issues and research in advertising 40 (2019) 3, pp. 245-257
Persistent link: https://www.econbiz.de/10012243130