//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die Identifikationsgeschwindig...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
51
Werbung
51
Advertising effects
35
Werbewirkung
35
Consumer behaviour
24
Konsumentenverhalten
24
USA
7
United States
7
Bibliometrics
5
Bibliometrie
5
Brand image
5
Emotion
5
Internet marketing
5
Markenimage
5
Online-Marketing
5
Print advertising
5
Printwerbung
5
Gender
4
Geschlecht
4
Advertising industry
3
Humor
3
Personality psychology
3
Persönlichkeitspsychologie
3
Psychology of advertising
3
Social Marketing
3
Social marketing
3
Target group
3
Werbepsychologie
3
Werbewirtschaft
3
Zielgruppe
3
Agency theory
2
Alcohol consumption
2
Alkoholkonsum
2
Arab countries
2
Arabische Staaten
2
Arzneimittel
2
Black people
2
Children
2
Chirurgie
2
Cognition
2
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
51
Type of publication (narrower categories)
All
Article in journal
51
Aufsatz in Zeitschrift
51
Language
All
English
51
Author
All
Reid, Leonard N.
3
Torres, Ivonne M.
3
Appiah, Osei
2
Evans, Nathaniel J.
2
Gao, Zhihong
2
Haley, Eric
2
Kalliny, Morris
2
Luna-Nevarez, Cuauhtemoc
2
Yoon, Hye Jin
2
Aalberts, Robert J.
1
Akhavan, Roya
1
Alishah, Elnaz Jalilipour
1
Anghelcev, George
1
Avant, J. Adam
1
Avery, Elizabeth Johnson
1
Bakir, Aysen
1
Bee, Colleen
1
Beerli-Palacio, Asunción
1
Bush, Alan J.
1
Carlson, Les
1
Chang, Chia-hsin
1
Chapa, Sindy
1
Chelminski, Piotr
1
Cheong, Yunjae
1
Cheung, Wah-leung
1
Childers, Courntey Carpenter
1
Choi, Yunmi
1
Chou, Hsuan-yi
1
Daugherty, Terry
1
Deitz, George
1
Edwards, Steven M.
1
Eisend, Martin
1
Fernandes, Juliana
1
Fowler, Jie G.
1
Fox, Alexa K.
1
Gangadharbatla, Harsha
1
García, Nuria Alonso
1
Goodman, J. Robyn
1
Ha, Hong-youl
1
Hayes, Jameson L.
1
more ...
less ...
Published in...
All
Journal of current issues and research in advertising : JCIRA
Working paper / National Bureau of Economic Research, Inc.
306
NBER working paper series
282
Journal of advertising research
234
NBER Working Paper
216
International journal of advertising : the review of marketing communications
208
Journal of business research : JBR
204
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
146
Discussion paper / Centre for Economic Policy Research
125
Journal of business ethics : JOBE
117
Management science : journal of the Institute for Operations Research and the Management Sciences
113
SpringerLink / Bücher
113
The American economic review
89
Discussion paper series / IZA
84
Journal of marketing
84
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
84
Journal of retailing and consumer services
83
European journal of marketing : EJM
82
Journal of promotion management : JPM
82
European journal of operational research : EJOR
76
CESifo working papers
72
Journal of historical research in marketing
71
Journal of marketing research : JMR
69
Journal of promotion management : innovations in planning and applied research
66
Jahrbuch der Absatz- und Verbrauchsforschung
65
Economics letters
64
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
58
The review of economics and statistics
58
Applied economics
55
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
54
International journal of industrial organization
53
Health marketing quarterly
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of political economy
50
American journal of agricultural economics
49
IZA Discussion Paper
48
more ...
less ...
Source
All
ECONIS (ZBW)
51
Showing
1
-
10
of
51
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne
;
Myers, Susan D.
;
Deitz, George
; …
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
Saved in:
2
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
3
Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.
;
Choi, Yunmi
;
Ju, Ilyoung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
Saved in:
4
Ad authenticity : an alternative explanation of advertising's effect on established brand attitudes
Miller, Felicia M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 177-194
Persistent link: https://www.econbiz.de/10011304682
Saved in:
5
Rethinking the persuasion knowledge model : schematic antecedents and associative outcomes of persuasion knowledge activation for covert advertising
Evans, Nathaniel J.
;
Park, Dooyeon
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011304683
Saved in:
6
The visual presentation of beauty in transnational fashion magazine advertisements
Fowler, Jie G.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 136-156
Persistent link: https://www.econbiz.de/10011304685
Saved in:
7
Alcoholic beverage advertising : an integrative interdisciplinary review
Hovland, Roxanne W.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 88-114
Persistent link: https://www.econbiz.de/10011304687
Saved in:
8
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
Saved in:
9
The effects of gain versus loss message framing and point of reference on consumer responses to green advertising
Segev, Sigal
;
Fernandes, Juliana
;
Wang, Weirui
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 35-51
Persistent link: https://www.econbiz.de/10011304690
Saved in:
10
Consumer attitudes toward social network advertising
Luna-Nevarez, Cuauhtemoc
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011304695
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->