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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Journal of current issues and research in advertising : JCIRA
Industrial marketing management : the international journal for industrial and high-tech firms
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Evaluating the Significance of Placement on Recall of Advertisements During the Super Bowl
Newell, Stephen J.
;
Wu, Bob
- In:
Journal of current issues and research in advertising : …
25
(
2003
)
2
,
pp. 57-68
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