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The effects of culture and product type on the use of humor in Greek TV advertising : an application of Speck's humorous message taxonomy
Leonidas, Hatzithomas; Christina, Boutsouki; Yorgos, Zotos - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 43-61
Persistent link: https://www.econbiz.de/10003862203
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The influence of program context intensity : an examination of television advertising during war news
Aiken, K. Damon; Malkewitz, Keven - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 27-39
Persistent link: https://www.econbiz.de/10008822603
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Agentic and communal : multinational analysis of gender portrayal in children's television commercials
Bakir, Aysen; Palan, Kay M. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10009770278
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Potential for stigma reduction through direct-to-consumer prescription drug advertising : an exploratory content analysis of television commercials
Ball, Jennifer Gerard; Liang, Angie; Lee, Wei-Na - In: Journal of current issues and research in advertising : … 35 (2014) 2, pp. 190-208
Persistent link: https://www.econbiz.de/10010383926