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An investigation of match-up effects : influential sources of fit and the generative role of imagination
Holmes, Gary R.; Spears, Nancy; Blankson, Charles - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 151-165
Persistent link: https://www.econbiz.de/10009770253
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An Investigation of Match-Up Effects: Influential Sources of Fit and the Generative Role of Imagination
Holmes, Gary R.; Spears, Nancy; Blankson, Charles - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 151-165
Persistent link: https://www.econbiz.de/10010082623
Cover Image
An Investigation of Match-Up Effects: Influential Sources of Fit and the Generative Role of Imagination
Holmes, Gary R; Spears, Nancy; Blankson, Charles - In: Journal of current issues and research in advertising : … 34 (2012) 1, pp. 151-165
Persistent link: https://www.econbiz.de/10010151790
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Measuring Attitude Toward the Brand and Purchase Intentions
Spears, Nancy; Singh, Surendra N. - In: Journal of current issues and research in advertising : … 26 (2004) 2, pp. 53-66
Persistent link: https://www.econbiz.de/10008117151
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A Note on Green Sentiments and the Human-Animal Relationship in Print Advertsing During the 20th Century
Spears, Nancy; Germain, Richard - In: Journal of current issues and research in advertising : … 29 (2007) 2, pp. 55-64
Persistent link: https://www.econbiz.de/10008125021
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Services Dominated by Maximal versus Minimal-Self Contexts: Verbal versus Visual Cues in Services Advertising
Spears, Nancy; Paswan, Audhesh K.; Kahla, Marlene - In: Journal of current issues and research in advertising : … 28 (2006) 2, pp. 65-76
Persistent link: https://www.econbiz.de/10008126208