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A cross-cultural generalizability study of consumers' acceptance of product placements in movies
Eisend, Martin - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 15-25
Persistent link: https://www.econbiz.de/10003862201
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The moderating role of social norms on the effects of product placement in television fiction : a field study in Brazil
Noguti, Valeria; Russell, Cristel Antonia - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 20-34
Persistent link: https://www.econbiz.de/10011304692
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Advertising versus product placements : how consumers assess the value of each
Gangadharbatla, Harsha; Daugherty, Terry - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10009770282
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Are products more real on reality shows? : an exploratory study of product placement in reality television programming
Kowalczyk, Christine M.; Stafford, Marla Royne - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 248-266
Persistent link: https://www.econbiz.de/10009671475