Are products more real on reality shows? : an exploratory study of product placement in reality television programming
Christine M. Kowalczyk; Marla B. Royne
| Year of publication: |
2012
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|---|---|
| Authors: | Kowalczyk, Christine M. ; Stafford, Marla Royne |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 33.2012, 2, p. 248-266
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| Subject: | Fernsehprogramm | Television programme | Product Placement | Product placement | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009671475