Narrow search
Showing 1 - 10 of 14
Cover Image
Service-dominant logic : marketing research implications and opportunities
Baron, Steve; Patterson, Anthony; Warnaby, Gary; Harris, Kim - In: Journal of customer behaviour 9 (2010) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10008697917
Cover Image
Is Barbie full of it?
Ashman, Rachel; Beach, Sylvia; Patterson, Anthony - In: Journal of customer behaviour 22 (2023) 1/2, pp. 20-30
Persistent link: https://www.econbiz.de/10014424180
Cover Image
Double, double toil and trouble : on the equivocal magic of marketing
Brown, Stephen - In: Journal of customer behaviour 8 (2009) 2, pp. 163-175
Persistent link: https://www.econbiz.de/10003870030
Cover Image
Animal house : brand mascots, mascot brands and more besides
Brown, Stephen - In: Journal of customer behaviour 13 (2014) 2, pp. 77-92
Persistent link: https://www.econbiz.de/10010415669
Cover Image
How to win sales and influence customers : a black swan story
Brown, Stephen - In: Journal of customer behaviour 7 (2008) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10003721683
Cover Image
Is branding going gothic? : a descent into the Mallström
Brown, Stephen - In: Journal of customer behaviour 19 (2020) 2, pp. 175-197
Persistent link: https://www.econbiz.de/10012299029
Cover Image
Retro Galore! : is there no end to nostalgia?
Brown, Stephen - In: Journal of customer behaviour 17 (2018) 1/2, pp. 9-29
Persistent link: https://www.econbiz.de/10011936105
Cover Image
The curse of the crampus
Brown, Stephen - In: Journal of customer behaviour 22 (2023) 1/2, pp. 102-112
Persistent link: https://www.econbiz.de/10014424268
Cover Image
Reading Russ
Brown, Stephen - In: Journal of customer behaviour 22 (2023) 3, pp. 66-78
Persistent link: https://www.econbiz.de/10014424290
Cover Image
Can you hear me at the back?
Brown, Stephen - In: Journal of customer behaviour 22 (2023) 3, pp. 93-98
Persistent link: https://www.econbiz.de/10014424294