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Value innovation in B2B : learning, creativity, and the provision of solutions within Service-Dominant Logic
Mele, Cristina - In: Journal of customer behaviour 8 (2009) 3, pp. 199-220
Persistent link: https://www.econbiz.de/10003886074
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The global crisis and the marketing scholar
Gummesson, Evert - In: Journal of customer behaviour 8 (2009) 2, pp. 119-135
Persistent link: https://www.econbiz.de/10003870017
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Editorial: Marketing in adversity
Baker, Michael John; Gummesson, Evert - In: Journal of customer behaviour 8 (2009) 2, pp. 97-103
Persistent link: https://www.econbiz.de/10003870012