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The industrial/consumer dichotomy in marketing : can formal taxonomic thinking help?
Brennan, Ross - In: Journal of customer behaviour 11 (2012) 4, pp. 311-323
Persistent link: https://www.econbiz.de/10009722614
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Referrals as a source of new business : a practitioner perspective
Grierson, Stuart; Brennan, Ross - In: Journal of customer behaviour 17 (2018) 4, pp. 307-318
Persistent link: https://www.econbiz.de/10012050904
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The use of social media in B2B marketing and branding : an exploratory study
Brennan, Ross; Croft, Robin - In: Journal of customer behaviour 11 (2012) 2, pp. 101-115
Persistent link: https://www.econbiz.de/10009664034
Cover Image
The industrial/consumer dichotomy in marketing: Can formal taxonomic thinking help?
Brennan, Ross - In: Journal of customer behaviour 11 (2012) 4, pp. 311-323
Persistent link: https://www.econbiz.de/10010082433
Cover Image
The use of social media in B2B marketing and branding: An exploratory study
Brennan, Ross; Croft, Robin - In: Journal of customer behaviour 11 (2012) 2, pp. 101-116
Persistent link: https://www.econbiz.de/10010037426