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~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
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Block, Martin
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
MSI reports : working paper series
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Journal of marketing research : JMR
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Journal of retailing
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Retailing in the 21st century : current and future trends
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Journal of marketing
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Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing letters : a journal of research in marketing
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Asia Pacific journal of marketing and logistics
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JMM : the international journal on media management
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Production and operations management : an international journal of the Production and Operations Management Society
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Review of marketing science
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Advances in banking technology and management : impacts of ICT and CRM
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Arbeitspapiere des Instituts für Betriebswirtschaftslehre, CAU Kiel
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Arbeitspapiere des Lehrstuhls für Innovation, Neue Medien und Marketing
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Arbeitspapiere des Lehrstuhls für Innovation, Neue Medien und Marketing, Institut für Betriebswirtschaftslehre, Universität Kiel
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European Journal of Operational Research
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Handbook of business-to-business marketing
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INSEAD Business School Research Paper
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of advertising : the review of marketing communications
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Media synergy comes of age : part 2
Schultz, Don E.
;
Block, Martin
;
Raman, Kalyan
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
2
,
pp. 88-99
Persistent link: https://www.econbiz.de/10003977386
Saved in:
2
Media synergy comes of age : Part 1
Schultz, Don E.
;
Block, Martin
;
Raman, Kalyan
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10003909672
Saved in:
3
Media synergy comes of age : Part 1
Schultz, Don E.
;
Block, Martin
;
Raman, Kalyan
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10009869305
Saved in:
4
Media synergy comes of age : part 2
Schultz, Don E.
;
Block, Martin
;
Raman, Kalyan
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
2
,
pp. 88-99
Persistent link: https://www.econbiz.de/10009869310
Saved in:
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