//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Mode"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Mode
Consumer behaviour
6
Social Web
3
Social web
3
Viral marketing
3
Virales Marketing
3
Advertising effects
2
Brand image
2
Brand management
2
Internet marketing
2
Markenführung
2
Markenimage
2
Online reviews
2
Online-Marketing
2
Werbewirkung
2
Advertising
1
Attitude to in-game advertising
1
Behavioral intentions
1
Brand placement
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
Computerspiel
1
Congruity effects
1
Consumer-brand engagement
1
Consumers' online brand-related activities
1
Customer satisfaction
1
Expert review
1
Fantasy games
1
Film industry
1
Filmwirtschaft
1
Game theory
1
In-game advertising
1
Inconsistent content
1
Interactivity
1
Kundenzufriedenheit
1
Netherlands
1
Niederlande
1
Online retailing
1
Online-Handel
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Dens, Nathalie
6
Pauwels, Koen
5
Hoffman, Donna L.
4
Labrecque, Lauren I.
4
Luo, Xin
4
Noort, Guda van
4
Novak, Thomas P.
4
Verhoef, Peter C.
4
Bijmolt, Tammo H. A.
3
Eigenraam, Anniek W.
3
Forsythe, Sandra
3
Hofacker, Charles F.
3
Malthouse, Edward C.
3
Riquelme, Isabel P.
3
Román, Sergio
3
Shankar, Venkatesh
3
Spann, Martin
3
Verlegh, Peeter
3
Wang, Yonggui
3
Ye, Qiang
3
Bacile, Todd J.
2
Bernritter, Stefan F.
2
Breugelmans, Els
2
Casado-Aranda, Luis-Alberto
2
Chen, Charlie C.
2
Chu, Junhong
2
Currim, Imran S.
2
Dholakia, Utpal M.
2
Eelen, Jiska
2
Fang, Bin
2
Flavián Blanco, Carlos
2
Gensler, Sonja
2
Ghosh, Tathagata
2
Goh, Khim Yong
2
Gottschalk, Sabrina Alexandra
2
Grewal, Dhruv
2
Grisaffe, Douglas B.
2
Guo, Xitong
2
Hennig-Thurau, Thorsten
2
more ...
less ...
Published in...
All
Journal of electronic commerce research : JECR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
33
Journal of retailing and consumer services
12
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of promotion management : JPM
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Psychology & marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing and multicultural diversity
2
The journal of product & brand management
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
2
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
3
Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 244-255
Persistent link: https://www.econbiz.de/10009631544
Saved in:
4
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
5
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
6
Motivations to use different social media types and their impact on consumers' online
brand
-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->