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~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Ye, Qiang"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Konsumentenverhalten
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Consumer behaviour
7
Internet marketing
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Social Web
3
Social web
3
Viral marketing
3
Virales Marketing
3
Advertising effects
2
Hotel industry
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Online reviews
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Advertising
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Attitude to in-game advertising
1
Behavioral intentions
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Expert review
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Film industry
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7
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Ye, Qiang
Dens, Nathalie
4
Luo, Xin
4
Chen, Charlie C.
2
Fang, Bin
2
Forsythe, Sandra
2
Guo, Xitong
2
Huang, Hsin-Yi
2
Kwon, Wi-suk
2
Lu, Qi
2
Peng, Zeyu
2
Prybutok, Victor R.
2
Song, Peijian
2
Teo, Hock-hai
2
Wang, Yonggui
2
Zhang, Zhe
2
Abdullah, ABM
1
Alhouti, Sarah
1
Aparicio-Valverde, Mireia
1
Archer, Norman P.
1
Bai, Lijuan
1
Balasubramanian, Siva Kumar
1
Becerra, Enrique P.
1
Bieliková, Mária
1
Bigné Alcañiz, J. Enrique
1
Brengman, Malaika
1
Brettel, Malte
1
Cai, Jingxuan
1
Cai, Shun
1
Cauberghe, Verolien
1
Cha, Jiyoung
1
Chan, S Fiona
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1
Chang, Nai-Yun
1
Chang, Ya Ping
1
Chen, Chieh-Fan
1
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Published in...
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Journal of electronic commerce research : JECR
Journal of business research : JBR
33
Journal of retailing and consumer services
12
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of hospitality management
6
Journal of marketing communications
5
International marketing review
4
Journal of business ethics : JOBE
4
Journal of promotion management : JPM
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Psychology & marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing and multicultural diversity
2
The journal of product & brand management
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
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ECONIS (ZBW)
7
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1
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
2
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
3
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
4
Google search effect on experience product sales and users' motivation to search : empirical evidence from the hotel industry
Zhao, Daying
;
Fang, Bin
;
Li, Huiying
;
Ye, Qiang
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 357-369
Persistent link: https://www.econbiz.de/10011956516
Saved in:
5
In-depth analysis of the seller reputation and price premium relationship : a comparison between eBay and Taobao China
Ye, Qiang
;
Xu, Min
;
Kiang, Melody Y.
;
Wu, Weifang
;
Sun, …
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10009766348
Saved in:
6
Moderating effects of product heterogeneity between online word-of-mouth and hotel sales
Lu, Qi
;
Ye, Qiang
;
Law, Rob
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010348272
Saved in:
7
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
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