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The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of electronic commerce research : JECR 17 (2016) 4, pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
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Understanding the role of social situations on contiuance participation intention in online communities : an empirical perspective
Li, Honglei; Lai, Vincent S.; Luo, Xin - In: Journal of electronic commerce research : JECR 17 (2016) 4, pp. 358-380
Persistent link: https://www.econbiz.de/10011626504
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Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia; Dens, Nathalie; Pelsmacker, … - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
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How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de; Dens, Nathalie; Verberckmoes, Shana - In: Journal of electronic commerce research : JECR 20 (2019) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
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Do incentives in SWOM communication matter? : a positive emotion perspective
Wang, Xiaorong; Peng, Lifang; Xu, Feng; Luo, Xin - In: Journal of electronic commerce research : JECR 19 (2018) 2, pp. 135-153
Persistent link: https://www.econbiz.de/10011873188
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Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of electronic commerce research : JECR 14 (2013) 4, pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
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Driving e-commerce brand attachment through green packaging : an empirical investigation
Zhao, Xu; Pan, Cheng; Cai, Jingxuan; Luo, Xin; Wu, Jiang - In: Journal of electronic commerce research : JECR 22 (2021) 3, pp. 178-198
Persistent link: https://www.econbiz.de/10012816198
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How do expectations shape consumer satisfaction? : an empirical study on knowledge products
Fu, Xin; Liu, Shaoxia; Fang, Bin; Luo, Xin; Cai, Shun - In: Journal of electronic commerce research : JECR 21 (2020) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012295979