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Shopping in virtual worlds : perceptions, motivations, and behavior
Hassouneh, Diana; Brengman, Malaika - In: Journal of electronic commerce research : JECR 12 (2011) 4, pp. 320-335
Persistent link: https://www.econbiz.de/10009545624
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Frustration and consumer evaluation of search advertising and search engine effectiveness : the case of hedonic versus utilitarian product
Sun, Qin; Spears, Nancy - In: Journal of electronic commerce research : JECR 13 (2012) 2, pp. 122-134
Persistent link: https://www.econbiz.de/10009573339
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Situations matter : understanding how individual browsing situation routineness impacts online users' advertisement clicks behavior
Lu, Xianghua; Chen, Yuxin - In: Journal of electronic commerce research : JECR 21 (2020) 2, pp. 113-129
Persistent link: https://www.econbiz.de/10012295998
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Impact of online flow on brand experience and loyalty
Shim, Soo In; Forsythe, Sandra; Kwon, Wi-suk - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 56-71
Persistent link: https://www.econbiz.de/10010526393
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Where to place online advertisements? : the commercialization congruence between online advertising and web site context
Hsieh, Ai-Yun; Lo, Shao-Kang; Chiu, Yu-Ping - In: Journal of electronic commerce research : JECR 17 (2016) 1, pp. 36-46
Persistent link: https://www.econbiz.de/10011452227
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Consumer heterogeneity, perceived value, and repurchase decision-making in online shopping : the role of gender, age, and shopping motives
Fang, Jiaming; Wen, Chao; George, Benjamin; Prybutok, … - In: Journal of electronic commerce research : JECR 17 (2016) 2, pp. 116-131
Persistent link: https://www.econbiz.de/10011487659
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Influence of consumers' online decision-making style on comparison shopping proneness and perceived usefulness of comparison shopping tools
Park, Young A.; Gretzel, Ulrike - In: Journal of electronic commerce research : JECR 11 (2010) 4, pp. 342-354
Persistent link: https://www.econbiz.de/10008855880
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Exploring factors influencing organizational adoption of augmented reality in e-commerce : empirical analysis using technology-organization-environment model
Chandra, Shalini; Kumar, Karippur Nanda - In: Journal of electronic commerce research : JECR 19 (2018) 3, pp. 237-265
Persistent link: https://www.econbiz.de/10011925065
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Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of electronic commerce research : JECR 14 (2013) 4, pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
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Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara; Lee, Jin Kyun; Lee, Shu-yueh - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 254-266
Persistent link: https://www.econbiz.de/10010424782