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The value of and attitude toward sponsored links for Internet information searchers
Lin, Fen-hui; Hung, Yu-fan - In: Journal of electronic commerce research : JECR 10 (2009) 4, pp. 235-251
Persistent link: https://www.econbiz.de/10003928762
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Optimal reserve price for the generalized second-price auction in sponsored search advertising
Xiao, Baichun; Yang, Wei; Li, Jun - In: Journal of electronic commerce research : JECR 10 (2009) 3, pp. 114-129
Persistent link: https://www.econbiz.de/10003926626
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Frustration and consumer evaluation of search advertising and search engine effectiveness : the case of hedonic versus utilitarian product
Sun, Qin; Spears, Nancy - In: Journal of electronic commerce research : JECR 13 (2012) 2, pp. 122-134
Persistent link: https://www.econbiz.de/10009573339
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Bidding of the buying funnel for sponsored search and keyword advertising
Jansen, Bernard J. - In: Journal of electronic commerce research : JECR 12 (2011) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10009295582
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Matching exactly or semantically? : an examination of the effectiveness of synonymbased matching strategy in Chinese paid search market
Yang, Shuai; Song, Yiping; Pancras, Joseph - In: Journal of electronic commerce research : JECR 18 (2017) 1, pp. 32-51
Persistent link: https://www.econbiz.de/10011669611
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Google search effect on experience product sales and users' motivation to search : empirical evidence from the hotel industry
Zhao, Daying; Fang, Bin; Li, Huiying; Ye, Qiang - In: Journal of electronic commerce research : JECR 19 (2018) 4, pp. 357-369
Persistent link: https://www.econbiz.de/10011956516
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C2C online auction website performance : buyer's perspective
Rauniar, Rupak; Rawski, Greg; Crumbly, Jack; Simms, Jack - In: Journal of electronic commerce research : JECR 10 (2009) 2, pp. 56-75
Persistent link: https://www.econbiz.de/10003886467
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Adaptable algorithm for designed web process sequence data analysis
Wang, Hai; Wang, Shouhong - In: Journal of electronic commerce research : JECR 10 (2009) 2, pp. 104-113
Persistent link: https://www.econbiz.de/10003886475
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Are culturally congruent websites more effective? : an overview of a decade of empirical evidence
Vyncke, Femke; Brengman, Malaika - In: Journal of electronic commerce research : JECR 11 (2010) 1, pp. 14-29
Persistent link: https://www.econbiz.de/10003975271
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A classification scheme for analysing Web 2.0 tourism websites
Bingley, Scott; Burgess, Stephen; Sellitto, Carmine; … - In: Journal of electronic commerce research : JECR 11 (2010) 4, pp. 281-298
Persistent link: https://www.econbiz.de/10008842404