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The effectiveness of humor in advertising cross-cultural study in Germany and Russia
Müller, Stefan; Hoffmann, Stefan; Schwarz, Uta; … - In: Journal of euromarketing 20 (2011) 1/2, pp. 7-20
Persistent link: https://www.econbiz.de/10009549049
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Building a model of culture, context, and the means-end value hierarchy : an in-depth investigation of French and American wine consumers' perceptions of value
Overby, Jeffrey W. - In: Journal of euromarketing 21 (2012) 4, pp. 193-218
Persistent link: https://www.econbiz.de/10009755855
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Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja; Gäthke, Daniel; Westjohn, Stanford A. - In: Journal of euromarketing 21 (2012) 4, pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
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The before and after : audience perceptions of brand dimensions of cultural products
Polegato, Rosemary; Bjerke, Rune; Ind, Nicholas - In: Journal of euromarketing 22 (2013) 1/2, pp. 24-35
Persistent link: https://www.econbiz.de/10010127917
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Consumer trust in electronic service consumption : a cross-cultural comparison between Finland and Portugal
Kivijärvi, Marke; Laukkanen, Tommi; Cruz, Pedro - In: Journal of euromarketing 16 (2007) 3, pp. 51-65
Persistent link: https://www.econbiz.de/10003496750
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Toward effective stereotyping in international business : the role of cultural metacognition
Korez Vide, Romana; Jurše, Milan - In: Journal of euromarketing 25 (2016) 3/4, pp. 95-114
Persistent link: https://www.econbiz.de/10011633943