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"Don’t buy this jacket" : consumer reaction toward anti-consumption apparel advertisement
Hwang, Chanmi; Lee, Youngji; Diddi, Sonali; Karpova, Elena - In: Journal of fashion marketing and management 20 (2016) 4, pp. 435-452
Persistent link: https://www.econbiz.de/10011551740
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Older women's responses to current fashion models
Kozar, Joy M.; Damhorst, Mary Lynn - In: Journal of fashion marketing and management 12 (2008) 3, pp. 338-350
Persistent link: https://www.econbiz.de/10003761549
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Contribution of vanity to consumer apparel advertising perception
Wong, Winifred; Malone, Timothy - In: Journal of fashion marketing and management 20 (2016) 1, pp. 54-71
Persistent link: https://www.econbiz.de/10011575249
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Move the mind of fashion consumers with low environment saliency : use well- and healed-baby appeals and increase anticipated positive emotions
Choi, Dooyoung; Lee, Ha Kyung - In: Journal of fashion marketing and management 27 (2023) 6, pp. 1047-1063
Persistent link: https://www.econbiz.de/10014430537
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Promoting the right attitude : exploring the ethical fashion attitudes of fashion aficionados and materialists
Bae, Su Yun; Yan, Ruoh-nan - In: Journal of fashion marketing and management 27 (2023) 6, pp. 1064-1087
Persistent link: https://www.econbiz.de/10014430543
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Response to activewear apparel advertisements by US baby boomers : an examination of cognitive versus chronological age factors
Wray, Anja Zurcher; Hodges, Nancy - In: Journal of fashion marketing and management 12 (2008) 1, pp. 8-23
Persistent link: https://www.econbiz.de/10003696343
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Youth identity ownership from a fashion marketing perspective
Cassidy, Tracy Diane; Schijndel, Hannah van - In: Journal of fashion marketing and management 15 (2011) 2, pp. 163-177
Persistent link: https://www.econbiz.de/10009232531
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Telepresence and fantasy in online apparel shopping experience
Song, Kun; Fiore, Ann Marie; Park, Jihye - In: Journal of fashion marketing and management 11 (2007) 4, pp. 553-570
Persistent link: https://www.econbiz.de/10003736089
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Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin; Hudders, Liselot; Cauberghe, Verolien - In: Journal of fashion marketing and management 21 (2017) 2, pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
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Analysis of the demand for counterfeit goods
Norum, Pamela S.; Cuno, Angela - In: Journal of fashion marketing and management 15 (2011) 1, pp. 27-40
Persistent link: https://www.econbiz.de/10008990586