Narrow search
Showing 1 - 10 of 312
Cover Image
Happiness, altruism and the Prius effect : how do they influence consumer attitudes towards environmentally responsible clothing?
Reimers, Vaughan; Magnuson, Bryce; Chao, Fred - In: Journal of fashion marketing and management 21 (2017) 1, pp. 115-132
Persistent link: https://www.econbiz.de/10011703071
Cover Image
"Don’t buy this jacket" : consumer reaction toward anti-consumption apparel advertisement
Hwang, Chanmi; Lee, Youngji; Diddi, Sonali; Karpova, Elena - In: Journal of fashion marketing and management 20 (2016) 4, pp. 435-452
Persistent link: https://www.econbiz.de/10011551740
Cover Image
Sustainability innovators and anchor draggers : a global expert study on sustainable fashion
Pedersen, Esben Rahbek Gjerdrum; Andersen, Kirsti Reitan - In: Journal of fashion marketing and management 19 (2015) 3, pp. 315-327
Persistent link: https://www.econbiz.de/10011443474
Cover Image
Corporate social responsibility in the apparel industry : an exploration of Indian consumers' perceptions and expectations
Gupta, Megha; Hodges, Nancy - In: Journal of fashion marketing and management 16 (2012) 2, pp. 216-233
Persistent link: https://www.econbiz.de/10009568411
Cover Image
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin; Sung, Billy; Phau, Ian - In: Journal of fashion marketing and management 27 (2023) 5, pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Cover Image
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham; Dang Huu Phuc; Bang Nguyen Viet - In: Journal of fashion marketing and management 27 (2023) 5, pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Cover Image
Consumer interpretations of fashion sustainability terminology communicated through labelling
Ritch, Elaine L. - In: Journal of fashion marketing and management 26 (2022) 5, pp. 741-758
Persistent link: https://www.econbiz.de/10013555029
Cover Image
To be or not to be sustainable in an emerging market? : conjoint analysis of customers' behavior in purchasing denim jeans
Abreu, Mônica Cavalcanti Sá de; Ferreira, Fabiana … - In: Journal of fashion marketing and management 26 (2022) 3, pp. 452-472
Persistent link: https://www.econbiz.de/10013384534
Cover Image
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi; Cho, Eunjoo - In: Journal of fashion marketing and management 26 (2022) 3, pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Cover Image
Determinants of celebrity-owned brands leveraging price premium
Singh, Gaganpreet; Pandey, Neeraj - In: Journal of fashion marketing and management 21 (2017) 3, pp. 361-384
Persistent link: https://www.econbiz.de/10011773345