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~isPartOf:"Journal of food products marketing"
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Journal of food products marketing
RePAd Working Paper Series
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Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
Journal of food products marketing
21
(
2015
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10011432114
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Modelling Perceived Quality in Fruit Products: Their Extrinsic and Intrinsic Attributes - Quality is in the eye of the beholder. Therefore, the firm's marketing strategy must be ca...
Aránzazu Sulé Alonso, Ma
;
Paquin, Jean-Paul
;
Mangin, …
- In:
Journal of food products marketing
8
(
2002
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10007164507
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