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Corporate branding, brand psychological ownership and brand citizenship behaviour : multilevel analysis and managerial implications
Chiang, Hsu-hsin; Chang, Aihwa; Han, Tzu-shian; … - In: Journal of general management 39 (2013) 1, pp. 55-80
Persistent link: https://www.econbiz.de/10010240216
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How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter; Ludewig, Dirk - In: Journal of general management 33 (2007/08) 3, pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
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New product development competencies and capabilities : the case of the fashion SME
Lin, Shuyu; Piercy, Niall - In: Journal of general management 38 (2012/13) 2, pp. 61-77
Persistent link: https://www.econbiz.de/10009745823
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Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith; Ackfeldt, Anna-Lena; Melewar, T. C. - In: Journal of general management 43 (2017/2018) 2, pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
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Managing the global front end of NPD : lessons learned from the FMCG industry
Sakellariou, Evy; Karantinou, Kalipso; Poulis, Konstantinos - In: Journal of general management 39 (2013/14) 2, pp. 61-81
Persistent link: https://www.econbiz.de/10010373814
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Merchandising Snoopy : the case of licensing Peanuts in Japan
Lind, Stephen J. - In: Journal of general management 44 (2018) 1, pp. 27-43
Persistent link: https://www.econbiz.de/10011942590