//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global marketing"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Bancarizing with credit cards...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Consumer behaviour
195
Konsumentenverhalten
195
Brand image
53
Markenimage
53
Brand management
45
Designation of origin
27
Herkunftsbezeichnung
27
China
26
International marketing
25
Internationales Marketing
25
Brand
24
Markenartikel
24
National culture
22
Nationalkultur
22
India
20
Social Web
20
Social web
20
Beziehungsmarketing
19
Indien
19
Internet marketing
19
Online retailing
19
Online-Handel
19
Online-Marketing
19
Relationship marketing
19
Advertising effects
18
Werbewirkung
18
Advertising
16
Cultural identity
16
Kulturelle Identität
16
Werbung
15
Customer satisfaction
14
Kundenzufriedenheit
14
USA
14
United States
14
Rules of origin
13
Ursprungsregeln
13
Confidence
12
Vertrauen
12
Viral marketing
12
more ...
less ...
Online availability
All
Undetermined
27
Free
8
Type of publication
All
Article
45
Type of publication (narrower categories)
All
Article in journal
45
Aufsatz in Zeitschrift
45
Language
All
English
45
Author
All
Aashish, Kumar
2
Raman, Prashant
2
Al-Hajla, Ali Homaid
1
Alon, Ilan
1
Alvarado-Herrera, Alejandro
1
Ayala, Edgardo
1
Bandyopadhyay, Chinmoy
1
Bang, Nguyen
1
Billore, Aditya
1
Chan, Elisa K.
1
Chan, Fong Yee
1
Chan, Tsang-sing
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Cheah, Chee Wei
1
Chen, Huan
1
Chen, Tsai
1
Chowdhury, Tamgid Ahmed
1
Ciappei, Cristiano
1
Cui, Geng
1
Currás-Pérez, Rafael
1
Dholakia, Ruby R.
1
Diwan, Saloni Pawan
1
Duan, Jingyi
1
ELSamen, Amjad Abu
1
Ezlika Ghazali
1
Frankwick, Gary L.
1
Furukawa, Hiroyasu
1
Gammoh, Bashar S.
1
Gonzalez-Cavazos, Beatriz
1
Goon, Serena Wooi-U
1
Gupta, Devashish Das
1
Gupta, Rajeev
1
Guptha, Ch. Abhinav
1
Guy, Bonnie S.
1
Hadjimarcou, John
1
He, Jiaxun
1
Idrish, Sherina
1
Jang, Hayeun
1
Jang, Ju Yeun
1
more ...
less ...
Published in...
All
Journal of global marketing
Journal of business research : JBR
410
The journal of product & brand management
285
The journal of brand management : an international journal
274
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
75
International journal of hospitality management
74
Journal of strategic marketing
62
Marketing intelligence & planning
61
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of promotion management : JPM
47
SpringerLink / Bücher
47
Journal of marketing
46
International journal of consumer studies
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of international marketing
36
European journal of marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
more ...
less ...
Source
All
ECONIS (ZBW)
45
Showing
1
-
10
of
45
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands
Wang, Ying
;
Song, Yiping
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 173-187
Persistent link: https://www.econbiz.de/10010199651
Saved in:
2
Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
3
Competition between foreign and domestic brands : a study of consumer purchases in China
Chan, Tsang-sing
;
Cui, Geng
;
Zhou, Nan
- In:
Journal of global marketing
22
(
2009
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10003871444
Saved in:
4
How do they really help? : an empirical study of the role of different information sources in building brand trust
Xingyuan, Wang
;
Li, Fuan
;
Wei, Yu
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 243-252
Persistent link: https://www.econbiz.de/10008652526
Saved in:
5
Antecedents of belief in global citizenship : a two-country empirical investigation
Gammoh, Bashar S.
;
Koh, Anthony C.
;
Okoroafo, Sam C.
; …
- In:
Journal of global marketing
28
(
2015
)
1
,
pp. 52-66
Persistent link: https://www.econbiz.de/10010520761
Saved in:
6
Impact of celebrity endorsements and brand mascots on consumer buying behavior
Malik, Garima
;
Guptha, Ch. Abhinav
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10010380436
Saved in:
7
Modeling the effects of an international crisis on brand equity
Maher, Amro A.
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 74-84
Persistent link: https://www.econbiz.de/10010380440
Saved in:
8
The impact of power-distance belief on consumers' preference for status brands
Kim, Youngseon
;
Zhang, Yinlong
- In:
Journal of global marketing
27
(
2014
)
1
,
pp. 13-29
Persistent link: https://www.econbiz.de/10010346499
Saved in:
9
Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
Saved in:
10
How the country-of-origin image and brand name redeployment strategies affect acquirers' brand equity after a merger and acquisition
Lee, Hsiang-ming
;
Chen, Tsai
;
Guy, Bonnie S.
- In:
Journal of global marketing
27
(
2014
)
3
,
pp. 191-206
Persistent link: https://www.econbiz.de/10010404373
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->