The impact of power-distance belief on consumers' preference for status brands
Year of publication: |
2014
|
---|---|
Authors: | Kim, Youngseon ; Zhang, Yinlong |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 27.2014, 1, p. 13-29
|
Subject: | Power-distance belief | status brands | buying status belief | self-worth | Konsumentenverhalten | Consumer behaviour | Sozialer Status | Social status | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
-
The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon, (2009)
-
Ahn, Young-joo, (2015)
-
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun, (2015)
- More ...
-
Power moderates the impact of desire for exclusivity on luxury experiential consumption
Kim, Youngseon, (2018)
-
Lee, Hyunjung, (2021)
-
Power moderates the impact of desire for exclusivity on luxury experiential consumption
Kim, Youngseon, (2018)
- More ...