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Advertising
32
Werbung
32
Advertising effects
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Werbewirkung
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Consumer behaviour
15
Konsumentenverhalten
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Cultural identity
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Kulturelle Identität
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Internationales Marketing
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Athletes
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Hornikx, Jos
3
Czarnecka, Barbara
2
Desmarais, Fabrice
2
Manrai, Ajay K.
2
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1
Akaah, Ishmael P.
1
Al Halbadia, Salem Mohamed
1
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1
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1
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1
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1
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1
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1
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1
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1
Chetioui, Youssef
1
Choi, Jin-A.
1
Cobbs, Joe
1
Dadzie, Kofi Q.
1
Darmawan, Ida
1
DelVecchio, Devon
1
Dodoo, Naa Amponsah
1
Ghanem, Salma
1
Groza, Mark D.
1
Gupta, Manali
1
Heuvel, Jauke van den
1
Hill, John S.
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Journal of global marketing
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
144
Management science : journal of the Institute for Operations Research and the Management Sciences
92
European journal of operational research : EJOR
83
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
74
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
SpringerLink / Bücher
62
NBER working paper series
59
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
NBER Working Paper
49
Working paper / National Bureau of Economic Research, Inc.
49
Journal of current issues and research in advertising
45
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
45
Europäische Hochschulschriften / 5
44
Marketing : ZFP ; journal of research and management
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
CESifo working papers
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Advertising theory
31
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ECONIS (ZBW)
32
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1
Does audiovisual congruency in advertisements increase persuation? : the role of cultural music and products
Lalwani, Ashok K.
;
Lwin, May O.
;
Ling, Pee Beng
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10003857683
Saved in:
2
Conducting research on international advertising : the roles of cultural knowledge and international research teams
Hornikx, Jos
;
O'Keefe, Daniel J.
- In:
Journal of global marketing
24
(
2011
)
2
,
pp. 152-166
Persistent link: https://www.econbiz.de/10009156353
Saved in:
3
Advertising spending efficiency of beauty-care product companies : comparison between local companies and multinational companies in the US market
Ye, Lan
;
Cheong, Yunjae
- In:
Journal of global marketing
25
(
2012
)
5
,
pp. 262-281
Persistent link: https://www.econbiz.de/10009756664
Saved in:
4
Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
Saved in:
5
The niche portfolio strategy to global expansion : the influence of market resources on demand for formula one racing
Jensen, Jonathan A.
;
Cobbs, Joe
;
Groza, Mark D.
- In:
Journal of global marketing
27
(
2014
)
4
,
pp. 247-261
Persistent link: https://www.econbiz.de/10010408313
Saved in:
6
Incidence of market typologies and pattern of marketing activity performance in selected African countries
Dadzie, Kofi Q.
- In:
Journal of global marketing
1
(
1988
)
3
,
pp. 87-107
Persistent link: https://www.econbiz.de/10001086742
Saved in:
7
What in the world is going on? : some trends in international advertising issues
Sherry, John F.
- In:
Journal of global marketing
1
(
1987
)
1
,
pp. 165-186
Persistent link: https://www.econbiz.de/10001090654
Saved in:
8
Transferability and adaptability of products and promotion themes in multinational marketing : MNCs in LDCs
Keegan, Warren J.
- In:
Journal of global marketing
1
(
1987
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10001090659
Saved in:
9
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
10
Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
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