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The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian - In: Journal of global marketing 32 (2019) 3, pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
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How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos; Meurs, Frank van; Heuvel, Jauke van den; … - In: Journal of global marketing 33 (2020) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
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The role of the advertising agency in the cultural message content of advertisements : a comparison of the Middle East and the United States
Kalliny, Morris; Ghanem, Salma - In: Journal of global marketing 22 (2009) 4, pp. 313-328
Persistent link: https://www.econbiz.de/10003899965
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English in product advertisements in non-english-speaking countries in Western Europe : product image and comprehension of the text
Gerritsen, Marinel; Nickerson, Catherine; Hooft … - In: Journal of global marketing 23 (2010) 4, pp. 349-365
Persistent link: https://www.econbiz.de/10008701377
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Incidence of market typologies and pattern of marketing activity performance in selected African countries
Dadzie, Kofi Q. - In: Journal of global marketing 1 (1988) 3, pp. 87-107
Persistent link: https://www.econbiz.de/10001086742
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What in the world is going on? : some trends in international advertising issues
Sherry, John F. - In: Journal of global marketing 1 (1987) 1, pp. 165-186
Persistent link: https://www.econbiz.de/10001090654
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Transferability and adaptability of products and promotion themes in multinational marketing : MNCs in LDCs
Keegan, Warren J. - In: Journal of global marketing 1 (1987) 1, pp. 85-103
Persistent link: https://www.econbiz.de/10001090659
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Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice - In: Journal of global marketing 27 (2014) 5, pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
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Do consumers acculturated to global consumer culture buy more impulsively? : the moderating role of attitudes towards and beliefs about advertising
Czarnecka, Barbara; Schivinski, Bruno - In: Journal of global marketing 32 (2019) 4, pp. 219-238
Persistent link: https://www.econbiz.de/10012201029
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Cross-cultural comparisons and explorations in advertising effectiveness and services marketing
Manrai, Ajay K. - In: Journal of global marketing 30 (2017) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10011779358