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Customer experience in online shopping : a structural modeling approach
Bhattacharya, Arijit; Srivastava, Manjari; Verma, Sanjeev - In: Journal of global marketing 32 (2019) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10012201003
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Social media and purchasing behavior : a study of the mediating effect of customer relationships
Shah, Ali M.; Zahoor, Syed Zeeshan; Qureshi, Ishtiaq Hussain - In: Journal of global marketing 32 (2019) 2, pp. 93-115
Persistent link: https://www.econbiz.de/10012201014
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Consequences of consumer engagement in service marketing : an empirical exploration
Rather, Raouf Ahmad - In: Journal of global marketing 32 (2019) 2, pp. 116-135
Persistent link: https://www.econbiz.de/10012201015
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The profile of research on exporter-importer relationships : a chronological analysis
Aykol, Bilge - In: Journal of global marketing 32 (2019) 3, pp. 177-199
Persistent link: https://www.econbiz.de/10012201025
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Consumer motivation for reward pursuit : a culture-based and progress-based model of loyalty program effectiveness
Yang, Morgan X.; Chan, Haksin; Yu, Irina Y.; Fock, Henry - In: Journal of global marketing 32 (2019) 4, pp. 255-268
Persistent link: https://www.econbiz.de/10012201033
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Gender, e-banking, and customer retention
Mahmoud, Mahmoud Abdulai - In: Journal of global marketing 32 (2019) 4, pp. 269-287
Persistent link: https://www.econbiz.de/10012201035
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Exploring co-created service value and interactions of social commerce in China : a service-dominant logic perspective
Dai, Hua; Hu, Tao; Zhang, Yue - In: Journal of global marketing 32 (2019) 5, pp. 356-376
Persistent link: https://www.econbiz.de/10012201056
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Hotel service recovery and service quality : influences of corporate image and generational differences in the relationship between customer satisfaction and loyalty
Cheng Boon Liat; Shaheen Mansori; Gan, Ching Chuan; … - In: Journal of global marketing 30 (2017) 1, pp. 42-51
Persistent link: https://www.econbiz.de/10011779381
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Exploring the antecedents of brand loyalty and electronic word of mouth in social-media-based brand communities : do gender differences matter?
Rialti, Riccardo; Zollo, Lamberto; Pellegrini, … - In: Journal of global marketing 30 (2017) 3, pp. 147-160
Persistent link: https://www.econbiz.de/10011779432
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Customer participation behavior in high- versus low-contact services : the multiple roles of customer trust
Li, Esther Ling-Yee; Liu, Ben Shaw-ching; Luk, Sherriff … - In: Journal of global marketing 30 (2017) 5, pp. 322-341
Persistent link: https://www.econbiz.de/10011779490