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Antecedents of belief in global citizenship : a two-country empirical investigation
Gammoh, Bashar S.; Koh, Anthony C.; Okoroafo, Sam C.; … - In: Journal of global marketing 28 (2015) 1, pp. 52-66
Persistent link: https://www.econbiz.de/10010520761
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Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
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Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
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Partners or foes? : cross-country consumer animosity, ethnocentrism, and nationalism in times of international crisis
De Nisco, Alessandro; Massi, Marta; Papadopoulos, Nicolas G. - In: Journal of global marketing 33 (2020) 3, pp. 207-222
Persistent link: https://www.econbiz.de/10012260094