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Thoughts on "we' or me' consumer goods" five years later
Ackerman, David; Chung, Christina - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 165-170
Persistent link: https://www.econbiz.de/10011774956
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Self-congruity theory in consumer behavior : a little history
Sirgy, M. Joseph - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10011891456
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Consumers' inferences : self-deception and self-efficacy
Chebat, Jean-Charles - In: Journal of global scholars of marketing science : … 28 (2018) 3, pp. 248-256
Persistent link: https://www.econbiz.de/10011892172
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Different impacts of normative influences on pro-environmental purchasing behavior explained by differences in individual characteristics
Ahn, Jung-min; Koo, Dong-mo; Chang, Heung-seub - In: Journal of global scholars of marketing science : … 22 (2012) 2, pp. 163-182
Persistent link: https://www.econbiz.de/10010405825
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"We" or "me" consumer goods : a cross-national look at self-construal and gender in product choice
Ackerman, David; Chung, Christina - In: Journal of global scholars of marketing science : … 22 (2012) 1, pp. 70-82
Persistent link: https://www.econbiz.de/10010405831
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Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon; Yi, U-yŏng; Pedersen, Paul M. - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
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Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti; Kashif, Muhammad; Platania, Silvia Maria - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
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Personalized giving : configurational approach in examining demographics, morality, and prosocial intentions
Septianto, Felix; An, Jake; Soegianto, Bambang - In: Journal of global scholars of marketing science : … 29 (2019) 3, pp. 330-342
Persistent link: https://www.econbiz.de/10012257903
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Materialism and purchase-evoked happiness : a moderated mediation model of purchase type and purchase's impact on self
Duan, Jingyi - In: Journal of global scholars of marketing science : … 30 (2020) 2, pp. 170-187
Persistent link: https://www.econbiz.de/10012257936
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Do all, or only some personality types engage in spreading negative WOM? : an experimental study of negative WOM, big 5 personality traits and brand personality
Swaminathan, Vanitha; Kubat Dokumaci, Umut - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 260-272
Persistent link: https://www.econbiz.de/10012549082