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The influence of the philosophy of science on brand loyalty
Song, Sujin - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 167-181
Persistent link: https://www.econbiz.de/10011302915
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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
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A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of global scholars of marketing science : … 27 (2017) 2, pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
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Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong; Jeong, Miyoung; Oh, Haemoon - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
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Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim; Ko, Eunju; Lee, Mi-ah; Mattila, Pekka; … - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
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Communitas and civitas : an idiographic model of consumer collectives
Collins, Nathalie; Murphy, Jamie - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 279-294
Persistent link: https://www.econbiz.de/10010408200
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The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae; Ko, Eunju; Lee, Sanghoon - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
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Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti; Kashif, Muhammad; Platania, Silvia Maria - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
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Can brand experience increase customer contribution : how to create effective sustainable touchpoints with customers?
Aoki, Kei; Obeng, Efua; Borders, Aberdeen Leila; … - In: Journal of global scholars of marketing science : … 29 (2019) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10012257882
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Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty : an empirical study in the h...
Rather, Raouf Ahmad; Shehnaz Tehseen; Itoo, Murtaza Hassan - In: Journal of global scholars of marketing science : … 29 (2019) 2, pp. 196-217
Persistent link: https://www.econbiz.de/10012257893