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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Beziehungsmarketing"
~subject:"Social web"
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Beziehungsmarketing
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Brand management
63
Markenführung
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Consumer behaviour
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Konsumentenverhalten
52
Brand image
30
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30
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Aoki, Kei
2
Borders, Aberdeen Leila
2
Ghaffar, Abdul
2
Islam, Tahir
2
Kincl, Tomas
2
Ko, Eunju
2
Lester, Deborah H.
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Parrey, Shakir Hussain
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Rather, Raouf Ahmad
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Alikhani, Ali
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Goi, Chai Lee
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Gulzar, Rafia
1
Gustafsson, Anders
1
Hakeem, Abdul
1
Han, Jinghe
1
Harrigan, Paul
1
Islam, Fazila
1
Itoo, Murtaza Hassan
1
Jeong, Miyoung
1
Jiang, Qi
1
Khan, Muhammad Mumtaz
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Kim, Jonghoon
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Kim, Juran
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Mei Teh Goi
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
194
Journal of retailing and consumer services
128
The journal of brand management : an international journal
124
The journal of product & brand management
124
International journal of internet marketing and advertising : IJIMA
54
International journal of hospitality management
47
SpringerLink / Bücher
41
Journal of promotion management : innovations in planning and applied research
40
Industrial marketing management : the international journal for industrial and high-tech firms
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Marketing intelligence & planning
34
Psychology & marketing
33
Asia Pacific journal of marketing and logistics
32
Cogent business & management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of strategic marketing
32
European journal of marketing : EJM
30
Journal of marketing communications
29
International journal of contemporary hospitality management
27
Journal of marketing management : MM
26
Business horizons
25
Journal of marketing
25
Tourism management : research, policies, practice
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of hospitality marketing & management
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
International journal of advertising : the review of marketing communications
20
Journal of travel and tourism marketing
20
Journal of fashion marketing and management
19
Journal of internet commerce
19
Technological forecasting & social change : an international journal
17
European journal of marketing
16
Journal of the Academy of Marketing Science
16
Springer eBook Collection
16
The journal of services marketing
15
International journal of electronic marketing and retailing : IJEMR
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Journal of marketing analytics : JMA
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
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ECONIS (ZBW)
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1
The influence of the philosophy of science on brand loyalty
Song, Sujin
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 167-181
Persistent link: https://www.econbiz.de/10011302915
Saved in:
2
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
3
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Saved in:
4
Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong
;
Jeong, Miyoung
;
Oh, Haemoon
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
Saved in:
5
Korean consumer perspectives on social media advertising and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
6
Communitas and civitas : an idiographic model of consumer collectives
Collins, Nathalie
;
Murphy, Jamie
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10010408200
Saved in:
7
Can brand experience increase customer contribution : how to create effective sustainable touchpoints with customers?
Aoki, Kei
;
Obeng, Efua
;
Borders, Aberdeen Leila
; …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10012257882
Saved in:
8
Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty : an empirical study in the h...
Rather, Raouf Ahmad
;
Shehnaz Tehseen
;
Itoo, Murtaza Hassan
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
2
,
pp. 196-217
Persistent link: https://www.econbiz.de/10012257893
Saved in:
9
Why do consumers use Facebook brand pages? : a case study of a leading fast-food brand fan page in Egypt
Gaber, Hazem Rasheed
;
Elsamadicy, Ahmed Mousa
;
Wright, …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
3
,
pp. 293-310
Persistent link: https://www.econbiz.de/10012257900
Saved in:
10
Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of sports involvement
Trivedi, Jay
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
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