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How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
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Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty : an empirical study in the h...
Rather, Raouf Ahmad; Shehnaz Tehseen; Itoo, Murtaza Hassan - In: Journal of global scholars of marketing science : … 29 (2019) 2, pp. 196-217
Persistent link: https://www.econbiz.de/10012257893
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Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of sports involvement
Trivedi, Jay - In: Journal of global scholars of marketing science : … 30 (2020) 2, pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
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Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong; Jeong, Miyoung; Oh, Haemoon - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
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Commenting on "atmospheric affect ... gaining share of customer"
Babin, Barry J.; Attaway, Jill P.; James, Kevin W. - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 195-200
Persistent link: https://www.econbiz.de/10011774975
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Beyond looks : how designer cues win over customers through social value, self-expression, and design involvement
Idemen, Elif; Elmadag, A. Banu - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 186-206
Persistent link: https://www.econbiz.de/10014511627
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"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong; Yoo, Je Eun; Park, Jeong Eun - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 231-252
Persistent link: https://www.econbiz.de/10014511630