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The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin - In: Journal of historical research in marketing 8 (2016) 4, pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
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Charting relationship marketing practice : it really didn't emerge in the 1970s
Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 4, pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
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Multilevel marketing and pyramid schemes in the United States : an historical analysis
Keep, William W.; Nat, Peter J. Vander - In: Journal of historical research in marketing 6 (2014) 2, pp. 188-210
Persistent link: https://www.econbiz.de/10010391802
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Silver dollars : the development of the US elderly market segment
Branchik, Blaine J. - In: Journal of historical research in marketing 2 (2010) 2, pp. 174-197
Persistent link: https://www.econbiz.de/10003979533
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The intellectual odyssey of David D. Monieson (1927 - 2008) : a quest for usable knowledge
Jones, D. G. Brian; Cunningham, Peggy; McLean, Paula; … - In: Journal of historical research in marketing 2 (2010) 2, pp. 198-217
Persistent link: https://www.econbiz.de/10003979537
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Finanzkapital and consumers : how financialization shaped twentieth century marketing
Dholakia, Nikhilesh - In: Journal of historical research in marketing 4 (2012) 3, pp. 453-461
Persistent link: https://www.econbiz.de/10009621249
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Retro from the get-go : reactionary reflections on marketing's yestermania
Brown, Stephen - In: Journal of historical research in marketing 5 (2013) 4, pp. 521-536
Persistent link: https://www.econbiz.de/10010200707