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Producing historical critical marketing studies : theory, method and politics
Tadajewski, Mark - In: Journal of historical research in marketing 3 (2011) 4, pp. 549-575
Persistent link: https://www.econbiz.de/10009407696
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Voices passed
Davies, Andrea - In: Journal of historical research in marketing 3 (2011) 4, pp. 469-485
Persistent link: https://www.econbiz.de/10009407711
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Yo, Clio! : can historiography save marketing scholarship?
Brown, Stephen - In: Journal of historical research in marketing 3 (2011) 4, pp. 449-468
Persistent link: https://www.econbiz.de/10009407718
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Historical methodology : the perspective of a professionally trained historian turned marketer
Fullerton, Ronald A. - In: Journal of historical research in marketing 3 (2011) 4, pp. 436-448
Persistent link: https://www.econbiz.de/10009407726
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George Washington Hill and the "reach for a lucky ... " campaign
Beard, Fred; Klyueva, Anna - In: Journal of historical research in marketing 2 (2010) 2, pp. 148-165
Persistent link: https://www.econbiz.de/10003979528
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Silver dollars : the development of the US elderly market segment
Branchik, Blaine J. - In: Journal of historical research in marketing 2 (2010) 2, pp. 174-197
Persistent link: https://www.econbiz.de/10003979533
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The intellectual odyssey of David D. Monieson (1927 - 2008) : a quest for usable knowledge
Jones, D. G. Brian; Cunningham, Peggy; McLean, Paula; … - In: Journal of historical research in marketing 2 (2010) 2, pp. 198-217
Persistent link: https://www.econbiz.de/10003979537
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From label to trademark : the legal origins of the concept of brand identity in nineteenth century America
Petty, Ross D. - In: Journal of historical research in marketing 4 (2012) 1, pp. 129-153
Persistent link: https://www.econbiz.de/10009506453
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Canadian marketing history
Neilson, Leighann (contributor) - 2011
Persistent link: https://www.econbiz.de/10009311642
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Advertising in Russian periodicals at the turn of the communist era
Sheresheva, Marina Y.; Antonov-Ovseenko, Anton A. - In: Journal of historical research in marketing 7 (2015) 2, pp. 165-183
Persistent link: https://www.econbiz.de/10011376203